Public Relations Coordinator

About the role

The PR Coordinator supports the PR & Communications function at SeaWorld, focusing on earned media tracking, reporting, and competitive monitoring. This is an entry-level role suitable for candidates with 1–2 years of experience in PR, communications, media monitoring, or agency/account coordination.

Responsibilities

• Manage day-to-day use of Cision for media monitoring, coverage tracking, alerts, and reporting.
• Develop and distribute daily earned media roundups highlighting relevant company, park, industry, and competitor coverage.
• Build weekly and monthly PR reports summarizing media performance, key storylines, notable placements, and emerging issues.
• Track and report on earned media impressions, sentiment, share of voice, volume of coverage, and key message pull-through.
• Maintain organized image and video library, newsroom sites, media coverage archives, dashboards, and reporting templates.
• Support the PR team with media list updates, research, briefing materials, and general coordination needs.
• Flag timely or sensitive coverage to the VP, PR & Communications and broader team as needed.
• Able to manage recurring deadlines and work in a fast-paced environment.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 1–2 years of relevant experience in PR, communications, media monitoring, social listening, or agency/account coordination.
• Strong interest in public relations and earned media.
• Experience with or exposure to Cision, Meltwater, Brandwatch, or similar monitoring/reporting tools preferred.
• Strong Excel and PowerPoint skills preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail.
• Comfortable working with data, pulling insights, and translating results into concise reporting.

Qualifications

• Strong interest in public relations and earned media.
• Experience with or exposure to Cision, Meltwater, Brandwatch, or similar monitoring/reporting tools preferred.
• Strong Excel and PowerPoint skills preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail.
• Comfortable working with data, pulling insights, and translating results into concise reporting.

Skills

• Strong interest in public relations and earned media.
• Experience with or exposure to Cision, Meltwater, Brandwatch, or similar monitoring/reporting tools preferred.
• Strong Excel and PowerPoint skills preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail.
• Comfortable working with data, pulling insights, and translating results into concise reporting.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

Pay

Compensation is commensurate with experience.

Schedule

Hourly, Full-Time