Public Relations Coordinator

TikTok Shop Creator Campaign Management

• Supports the newly launched brand TikTok Shop by driving the day-to-day management of the initiative in partnership with the PR team, specifically the affiliate creator campaigns.
• Supports overall campaign calendar and manages cross-functional alignment on strategy, product, launch timing, execution, amplification and timely reporting.
• Builds multiple timely briefs within TikTok shop, casts 50-200 creators from ideation and inviting within the platform, to approving sample requests, tracking all content and sharing back internally for engagement and amplification.
• Vets 300-400+ Creators per campaign to cast roughly 200+
• Manages 12+ Campaigns across Client
• Tracks $200K+ samples budget
• Clips anywhere from 200-300 videos per campaign, annually 3,600 Videos
• Troubleshoots communications to creators 200+ creators potentially per moment
• Aids in planning and executing engagement opportunities for the Client Creator program in partnership with Specialist including onsite events in stores, onsite at brand events, focus group coordination and more

Client Creator Program

• Supports growing Client Creator Program under the PR Specialist, driving day-to-day management of the program.
• Includes vetting and content approval process to admit new members to the Client Creator Program daily.
• Assists in sorting through content and sharing with the appropriate internal partners for marketing amplification.
• Partners on weekly reporting and timely recapping.
• Aids in planning and executing engagement opportunities for the Client Creator program in partnership with Specialist including onsite events in stores, onsite at brand events, focus group coordination and more.

Statusphere

• Executes large-scale influencer campaigns (700-1,000+ creators), ensuring timelines, deliverables, and content requirements are met at volume.
• Manages creator onboarding, communications, and troubleshooting to maintain high participation and content quality across campaigns.
• Tracks and optimizes influencer content for SEO and GEO impact, including keyword usage, local relevance, backlink attribution, and indexed content performance.
• Celebrates creator submissions at scale to confirm platform compliance, keyword inclusion, tagging, and posting accuracy.
• Aids in campaign reporting by aggregating creator metrics (links, locations, content types) to support search visibility and discoverability goals.