Property Opening Marketing Manager

About the role

Venterra is seeking a strategic marketing leader to oversee lease-up marketing strategies for new multifamily communities. This role involves developing comprehensive strategies from pre-leasing through stabilization, aligning with various departments, and driving successful launches.

Responsibilities

• Own marketing strategy for assigned new developments from pre-leasing through stabilization
• Create lease-up plans that align with asset goals, market conditions, renter profiles, delivery schedules, pricing, and business objectives
• Work with vendors to create brand identity, digital assets, renderings, and virtually staged tours
• Launch drip email campaigns and social media campaigns to promote community lifestyle, benefits, and updates
• Build and convert a strong lead and applicant pipeline, with occupancy goals based on market
• Develop local brand positioning that reflects each community's location, product, amenities, lifestyle, target renter, and competitive landscape
• Drive local awareness before opening so communities are known in the market early
• Travel to assigned markets to understand competitors, traffic drivers, employers, universities, retail nodes, signage opportunities, referral sources, renter behavior, and conversion barriers
• Use time in market to build relationships, identify opportunities, and ground marketing strategy in the renter experience
• Lead launch planning across internal teams, vendors, and local partners
• Influence without direct authority, create clarity, and escalate risks early
• Partner with Leasing and Operations to understand lead quality, response time, follow-up gaps, objections, tour conversion, application conversion, and closing barriers
• Use leasing insights and performance data to refine messaging, targeting, outreach, campaigns, budgets, and positioning
• Maintain consistent and efficient processes for future lease-ups

Requirements

• 4–7+ years of local marketing experience, preferably in multifamily, real estate, hospitality, retail, or another location-based consumer business
• Experience owning or leading marketing strategy for lease-ups, new developments, grand openings, new store openings, localized launches, or market-entry campaigns
• Proven ability to build marketing plans tied to business goals, launch timelines, demand generation, and measurable outcomes
• Experience working cross-functionally with operations, sales, revenue management, asset management, development, or field teams

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred
• High school diploma preferred

Skills

• Experience with CRM, email marketing, and lead-management platforms
• Working knowledge of conversion-focused campaign strategy and performance reporting
• Comfortable evaluating applicant flow, lead quality, traffic sources, campaign performance, and conversion trends
• Proficiency in presentation tools, spreadsheets, planning documents, and marketing collateral
• Familiarity with design tools or the ability to guide creative development effectively
• Ability to clearly present marketing strategy, campaign performance, and recommendations to stakeholders

Benefits

The role offers the opportunity to work in a fast-paced environment, gain exposure to diverse markets, and contribute to the success of new multifamily communities.

Pay

Competitive compensation package including base salary, bonus potential, and benefits.

Schedule

This role requires frequent travel to new development markets and communities. The person in this role must be willing and able to spend time in market to understand competitors, demand drivers, renter behavior, local partnerships, signage opportunities, outreach opportunities, leasing barriers, and launch execution needs.