Marketing Manager - Property Management

Summary

Under the direction of the VP of Performance, the Marketing Manager is responsible for leading the marketing and communication efforts of Peak Living. These responsibilities include coordinating, overseeing, and implementing all aspects of the company's marketing and communications plan including marketing, advertising, reputation management, social media, websites, and special projects. He/She will establish a working relationship with the on-site teams; corporate teams; contractors, vendors, and agencies/freelancers; media; and community leaders.

Knowledge / Skills / Ability

• Capacity to learn new software programs including YARDI and Entrata software.
• Above average knowledge Microsoft Suite of products.
• Ability to multi-task.
• Strong interpersonal and team skills. Ability to effectively present information and respond to questions from management, residents, communities, and the public.
• Expert troubleshooting and analytical skills.
• Ability to work independently.
• Above average written and verbal business communication. Ability to write, read, analyze, and interpret reports, business correspondence and procedures manuals.
• Knowledge of property management software, transaction processes, including review of contracts. Ability to negotiate with outside vendors to arrive at working arrangements beneficial to the company and its initiatives.
• Expert knowledge of marketing principles and procedures.
• Experience with marketing for Multifamily Housing.
• Ability to prepare a marketing budget.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, etc., related to daily job responsibilities.
• Strategic planning and thinking. Ability to interpret a variety of instructions furnished in written, oral, verbal, diagram, report, or schedule form.
• Understanding of demographics and regional markets.

Responsibilities

• Provide quarterly objectives, evaluates performance, and gives interim and annual performance reviews of direct reports.
• May supervise non-exempt, exempt, or professional employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Assist regional managers in planning and effectively executing an integrated advertising program to enhance resident leasing and generate positive results for the overall success of the company.
• Assist regional managers in planning and effectively executing special events including resident coordination, entertainment, vendors, decorations, and value-added opportunities.
• Maintain company's website and employee portal interface. Control appropriate social media to support company.
• Increase the financial resources for coordinating effective marketing opportunities through sponsorships, trade-outs, partnership marketing and merchant involvement.
• Cook conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and be proactive in marketing efforts.
• Prepare and provide regular verbal and written reports including marketing plan summary, leasing updates, public relations value, competitive analysis, traffic counts, etc., to corporate and company management, investment partners and other designated parties.

Travel Expectations

May be required to travel for business purposes up to 25% of the time. All properly documented and approved company travel-related expenses will be reimbursed in accordance with management's Travel and Entertainment Policy.

Preferred Education and Experience

• Bachelor's Degree in Business and/or Marketing or 5+ years' related field or equivalent experience.
• YARDI and Entrata Property Management software.