Programming Strategist (Disney Entertainment Television)

Responsibilities

• Produce, edit and upload content across YouTube channels, including: full episodes, compilations, livestreams, shortform, vertical shorts.
• Create and optimize thumbnail graphics aligned with brand performance and best practices.
• Execute end-to-end publishing workflows: titles, descriptions, metadata, tags, chapters, and end screens.
• Ensure accuracy, quality control, and timely delivery of all published content.
• Support execution of content plans defined by Programming Strategy team.
• Manage daily channel operations, including: homepage curation, playlist organization, metadata updates, and link maintenance.
• Maintain channel health and consistency across all published content.
• Troubleshoot publishing, CMS, or platform issues and provide feedback on tools and workflows.
• Serve as a key operational contact for YouTube/Google partners and internal stakeholders (e.g., claims, monetization workflows).
• Monitor channel and content performance in partnership with Research teams.
• Track key metrics such as views, watch time, CTR and retention.
• Apply performance learnings to: Improve thumbnails, titles and metadata.
• Optimize content packaging and publishing cadence.
• Support testing and iteration of content formats and presentations.
• Implement YouTube best practices across all uploads and channel experiences.
• Stay current on platform trends, algorithm shifts and emerging features.
• Aid in testing and refining thumbnails, titles, and formats using performance insights.
• Identify opportunities to improve discoverability and engagement within existing content.
• Partner with Programming, Production, Marketing and Digital teams to execute content plans.
• Support promotional campaigns, tentpoles and cross-platform initiatives.
• Cook up with international teams where needed for content execution.
• Monitor audience behavior, trends, and feedback to inform optimization decisions.
• Share observations and insights with the broader team to improve programming strategy.
• Stay informed on kids’ content trends and digital platform behaviors.
• Support technical workflows related to: Fingerprinting, content claims, monetization, and geo-filtering.
• Aid in implementing platform features such as Shorts or Live initiatives.

Requirements

• 3+ years YouTube channel management experience managing a growing and successful YouTube channel (100k+ subscribers), YouTube certification a plus.
• 3+ years’ video editing and image editing experience.
• Experience with growing an online community, content creation for social media, and knowledge of SEO and/or copywriting and YouTube best practices.
• Experience managing a major brand and working with creative teams.
• Strong in-depth knowledge and interest in online trends and pop culture, especially Disney Channel Networks fandoms, apps and video content trends.
• Creative and strategic thinker who can solve complex problems and identify creative solutions.
• Self-starter with the ability to multi-task, prioritize workflow and work well in a fast-paced environment.
• Highly organized with meticulous attention to detail.
• Excellent communications skills both written and verbal.
• Ability to learn new systems quickly, and work independently.
• Demonstrated experience with Adobe Premiere, Adobe Photoshop, YouTube Studio/Analytics, CMS and digital asset workflows, Microsoft Office suite, Microsoft Teams, Google Docs, Keynote.
• Proficient with Mac and PC computers.
• Interest in children’s programming.

Qualifications

• Bachelor’s degree in media related field preferred or equivalent work experience.

Pay

The hiring range for this position in Burbank, CA is $79,400 to $106,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.