Programmatic Strategist

About the role

The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance against client goals, plays a key role in the creation of innovative media plans, and evaluates existing and emerging supplier partners.

Responsibilities

• Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self service and co-managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint; continuously monitoring and optimizing campaigns; performing post-buy analyses and recommendations.
• Research, strategy, planning, and presentation of innovative Programmatic plans
• Active monitoring of campaigns and ongoing optimization to improve campaign delivery and performance
• Media authorization, supplier partner interaction, and reconciliation
• Passion for mentoring junior staff on campaign execution
• Liaising with creative agencies and production teams to manage deliverables
• Crafting post campaign insights, reports, and presentations
• Developing and fostering strong relationships with supplier partners and clients
• Staying apprised of industry standards, new media programs/trends, and competitive landscape
• Playing an active role in team-level goals, including custom audience creation, AI and custom algorithms, post-cookie future, and more.

Requirements

• 1-2 years media planning experience
• Bachelor's degree with 3.0 or higher GPA or equivalent work experience
• Expertise in Programmatic planning and optimization, with recent hands-on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc.
• Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and makegoods
• Ability to represent programmatic team during weekly reporting and status calls with clients
• Cultivation of strong technical and problem solving skills, including industry-leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more.
• Ability to coach and mentor junior team members
• Creation of insights that tell a clear and comprehensive story
• Interest in building vertical (e.g. pharma, eComm, Retail, B2B) expertise
• Supporting Senior Strategist and Supervisor roles with New Business Pitches
• Being informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions.