Programmatic Strategist (Remote US)

About the role

We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas. The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.

Responsibilities

• Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Leverage first-party and third-party data for precise audience targeting and segmentation.
• Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
• Continuously monitor and optimize campaigns to achieve performance and pacing goals.
• Generate and analyze performance reports to provide actionable insights and recommendations.
• Quickly identify and resolve issues related to campaign performance and delivery.
• Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
• Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
• Present campaign plans, performance reports, and strategic recommendations to clients.
• Achieve NSM Attainment: 100%; CSAT: 4