Programmatic Solutions Consultant, Amazon Ads

About the role

Amazon Ads is looking for a Programmatic Solutions Consultant to support customers using our demand-side platform, Amazon DSP.

The Programmatic Solutions Consultant (PSC) will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. They will drive success by developing customer expertise in our programmatic advertising DSP. This customer-facing role involves working closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.

Responsibilities

• Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives
• Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
• Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
• Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
• Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers

Qualifications

• 3+ years of digital advertising and client facing roles experience
• Experience analyzing data and best practices to assess performance drivers
• Experience with annual brand and media planning
• 4+ years of experience in programmatic advertising in a consultative role, providing hands-on customer service
• Experience in digital advertising and client facing roles
• Experience with annual brand and media planning
• Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.)
• Experience in digital advertising and client facing roles with a focus on data analysis
• Experience owning relationships with programmatic decision makers
• Experience with annual brand planning and media planning
• Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser)
• Bachelor’s degree in marketing, communications, or equivalent work experience
• Fluency in English