Amazon Ads Specialist

DAY-TO-DAILY RESPONSIBILITIES

• Plan, manage, and execute digital media buys across Amazon Sponsored Ads (SP/SB/SD) and Amazon DSP for multiple brands and markets simultaneously.
• Own end-to-end campaign setup and performance, including audience strategy, keyword/ASIN targeting, creatives, and placements.
• Continuously monitor performance (ROAS, TACoS, CPA, CVR, share of voice, etc.) and execute ongoing optimizations to hit and exceed KPIs.
• Use Amazon’s native reporting tools (and supporting analytics platforms) to review traffic, conversion behavior, and funnel performance—turning insights into clear action plans.
• Create and present campaign performance reports that translate complex data into simple, strategic recommendations for internal teams and clients.
• Conduct research on competitors, category trends, and search behavior to inform media strategy and testing roadmaps.
• Manage budgets, bids, and pacing to deliver the most efficient and scalable results across tactics and funnels.
• Stay on top of Amazon Advertising and marketplace trends, testing new features, betas, and optimization techniques.
• Use structured testing budgets to experiment with new audiences, formats, and strategies, while managing risk and protecting efficiency.
• Partner closely with internal and external creative teams to brief, test, and refine high-performing ads and landing experiences.
• Collaborate on media mix and budget allocation across Amazon tactics (e.g., Sponsored Ads vs. DSP) to support brand and performance goals.