Programmatic Ads Specialist

About the role

Responsible for: Be the programmatic ads expert for the countries on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.

Key expertise areas

• Programmatic Ads (Display, OLV, YouTube)
• Large-scale media planning and buying
• Strong analytical skills
• Experience leading optimization initiatives across multiple systems (Google Ads & CM360 + DV360, Studio)

Example of an activity plan

• Execute and manage Display Media Campaigns in the Programmatic Environment
• Lead full-funnel programmatic campaign execution across Display, YouTube, DV360 and Google Ads
• Plan, build, and optimize campaigns aligned with performance KPIs such as reach, engagement, conversions, CPL and CPA
• Serve as the internal subject matter expert for Google Display & Video 360 (DV360) and YouTube ad buying, advising on best practices and new features
• Oversee daily performance monitoring and in-platform optimizations including audience segmentation, bidding strategies, creative A/B testing, and budget allocation
• Develop and present strategic media plans, post-campaign analysis, and actionable insights to internal stakeholders and clients
• Collaborate closely with Campaign Coordinators, Social Media team, designers and Paid Search to deliver operational excellence for our Countries
• Collaborate with analytics and data teams to define attribution models and ensure accurate performance tracking (Floodlight, GA4, pixel management, etc.)
• Work closely with creative and content teams to ensure assets are tailored for each platform and placement
• Stay ahead of trends in ad tech, programmatic innovations, privacy regulations (GDPR, CCPA), and platform updates
• Mentor junior team members and contribute to the development of scalable programmatic processes

Qualification and competencies

• Good organizational and time-management skills
• Data driven mentality
• Strong experience in automation, standardization and scalability of programmatic ads
• A BSc degree in Marketing, Communication or relevant field
• 4–6+ years of hands-on experience managing programmatic campaigns, with a focus on DV360, YouTube Ads, Display, and Paid Social platforms
• Proficiency in managing moderate to large display campaigns (B2B and B2C), understand different user journeys along the funnel
• Experience setting up dynamic remarketing and prospecting campaigns via Studio and Campaign Manager 360
• Proficiency in platforms such as DV360, Google Ads, Campaign Manager 360, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Channable, Doubleclick Studio
• Deep understanding of audience targeting, real-time bidding (RTB), and inventory management
• Strong analytical mindset and experience working with tools like Google Analytics and PowerBI
• Solid understanding of attribution models, viewability standards, and brand safety solutions
• Excellent communication skills with the ability to translate technical performance metrics into business insights
• Proven record of successful integrated Display and video campaigns, including performance campaigns and brand awareness

Language requirements

English (fluent, verbally and written) Additional European language is a plus

Behavioural competencies

• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment
• High level of accuracy and attention to detail
• Self-motivated, but also can work well in a team
• Keen problem-solving and troubleshooting abilities
• Drive, ability to manage details, meticulousness
• Demonstrates technical, functional and job-specific knowledge; sought out for opinions; understands the technology and profession in broader picture; stays up-to-date in field; develops credibility with team-mates because of in-depth knowledge

Why Ayvens?

With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive. At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are. Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.