Programmatic and Sponsorship Ads Product Specialist

About Beast Industries

Beast Industries is a media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. Founded on YouTube, Beast Industries now spans digital media, philanthropy, consumer products, and innovative business initiatives. Our mission is to entertain, inspire, and create significant social impact at global scale.

About The Role

• Help define how Beast manages campaigns for third-party brand partners across DV360, Google Ads, YouTube, CTV/OTT, Meta Partnership Ads, TikTok Spark Ads, and related buying environments
• Build playbooks for campaign setup, targeting, optimization, measurement, and reporting across programmatic video, creator sponsorships, mid-funnel, and upper-funnel use cases
• Advises on DSP campaign structure, YouTube buying strategies, connected TV inventory, sponsorship amplification, audience segmentation, frequency management, and brand-safe execution
• Translate advertiser goals into media plans, test structures, targeting approaches, creative considerations, and measurement frameworks
• Partner with internal operators, product-minded teammates, and external brand stakeholders to validate what works in practice
• Advise on campaign permissions, data-sharing models, brand onboarding, whitelisting/allowlisting workflows, and agency-style operating processes
• Support early thinking around integrations, data collection, retargeting, optimization opportunities, and campaign infrastructure