Programmatic Advertising Strategist

About the role

Optimal is looking for an ambitious programmatic advertising strategist with at least one year of hands-on programmatic media management experience to join our team. The Programmatic Advertising Strategist will play an active role in dictating and executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, and Stackadapt. The ideal candidate should have a true passion for programmatic media, a track record of effective programmatic campaign management, and a strong familiarity with programmatic media buying platforms. At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

Company overview

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We are not only digital media strategists — we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients. Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

Responsibilities

• Programmatic Strategy: Work with key clients to plan and allocate budgets across top performing programmatic channels. Identify opportunities to test new channels, ad types, and audiences across the programmatic media landscape. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.
• Campaign Management & Optimization: Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis and proactively adjusting campaigns to ensure client KPIs are met and, when possible, exceeded.
• Budget Allocation & Pacing: Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.
• Reporting & Analysis: Perform deep-dive analysis into performance trends through platforms like The Trade Desk, DV360, Stackadapt, Microsoft Power BI, and Adobe Analytics. Write client reports and present analysis and strategic recommendations during weekly, monthly, and quarterly meetings.
• Collaboration: Work closely with the Associate Director of Programmatic Media and leadership team to develop and recommend new account strategies and optimizations. Interface with various internal teams such as business intelligence, business development, PPC, SEO, and creative teams.
• Creative Ideation: Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
• Work with Industry Experts and Vendors: Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.
• Innovation: Identify and test new programmatic opportunities, including inventory sources, channels, audiences, etc. to improve performance and drive innovation.

Requirements

• 1+ year of full-time, hands-on, professional programmatic advertising experience.
• Consistent track record and hands-on experience handling high campaign volume across the programmatic media landscape.
• Superior ability to analyze data in The Trade Desk, DV360, Stackadapt, Microsoft Power BI, and Google Analytics.
• Experience with other DSPs and Campaign Manager 360 is a plus.
• Proficient in Excel and PowerPoint.
• Best-in-class communication skills, both written and verbal.
• 4-year Bachelor's degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.

Pay

$70,000 – $85,000 annually depending upon factors including, but not limited to, experience, skill level, education, and location.

Benefits

• Open leave (paid time off)
• Paid leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401(k) with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs

Schedule

This role is based out of our Austin office. The Austin team works on a hybrid basis, with three days per week in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday through Friday, with the expectation that evening and weekend work will be required as necessary.