Programmatic Ads Sales Lead

About the role

Millions of people come to Pinterest to find creative ideas, dream about new possibilities, and plan for memories that will last a lifetime. Join us to ignite innovation, transform passion into growth opportunities, and celebrate each other’s unique experiences.

What You'll Do

• Develop and execute full-funnel, programmatic sales strategies for top-tier clients, driving measurable business results across awareness, consideration, conversion, and retention.
• Build and maintain executive-level relationships with clients and agency partners, leading strategic deal negotiations, QBRs, and educational sessions focused on ad tech innovation.
• Serve as a subject matter expert on Pinterest’s programmatic ad offerings and digital ecosystem trends, influencing media strategies and solution adoption.
• Advise on best practices in programmatic buying, data integration, measurement, and optimization to maximize campaign performance on Pinterest’s platform.
• Serve as point of contact for programmatic campaigns, working with Ops teams to manage deal creation, campaign setup, technical troubleshooting, and real-time optimizations.
• Leverage data-driven insights to craft actionable recommendations and guide clients toward sustained programmatic growth and ROI.
• Collaborate cross-functionally with Sales, Product, and Engineering teams, championing Pinterest’s value in the programmatic marketplace and identifying new growth opportunities.
• AI-first programmatic and CTV selling: Uses internal AI and agentic tools to prep for exec-level conversations, including account research, partner mapping, POVs, and QBR narratives tied to full-funnel goals and deal strategy.
• AI-powered campaign insights (full funnel): Applies AI to quickly analyze programmatic and CTV performance (pacing, win rates, audience/creative signals, conversion trends) and turn findings into clear optimization and investment recommendations, validated against source-of-truth reporting and measurement (including Clean Rooms).
• AI for forecasting, QA, and trend-based recommendations: Uses AI-driven insights and strategic frameworks to validate performance and revenue, forecast pipeline and live deal outcomes (pacing, win rates, spend/revenue outlook), and translate programmatic marketplace trends into QBR-ready recommendations for senior stakeholders.

Qualifications

• 8+ years in client-facing digital media sales roles, with deep expertise in programmatic advertising, ad tech, or media strategy.
• Advanced understanding of full-funnel digital advertising solutions, including brand, consideration, and conversion strategies, with specialized knowledge in search, shopping, display, or social (a plus).
• Proven track record of building and nurturing executive-level relationships with advertisers and agency programmatic centers, developing long-term strategic plans, and negotiating high-value partnership agreements to drive measurable business outcomes.
• Strong understanding of data and measurement solutions including Clean Rooms.
• Exceptional analytical and problem-solving abilities; skilled at translating data, macro trends, and campaign performance insights into actionable recommendations that fuel ongoing revenue growth.
• Strong consultative approach with the ability to educate, influence, and challenge executive stakeholders while crafting visionary and results-oriented media strategies.
• Excellent communicator and collaborator, thriving in fast-paced environments while ensuring operational excellence, seamless cross-functional teamwork, and project management success.
• AI for scenario planning (“what-if”): Uses AI to structure ambiguous client questions and run scenario planning for programmatic/CTV investment (funnel mix, reach vs. frequency, budget shifts, incrementality assumptions), generating testable hypotheses that inform GTM and negotiations.
• AI-enabled operational excellence: Builds AI-assisted templates, checklists, and lightweight automations to reduce manual work and improve consistency across deal creation, campaign setup/QA, troubleshooting, reporting, and in-flight optimizations.

What We’re Looking For

• Bachelor’s degree in a relevant field such as digital media or SaaS sales, or equivalent professional experience.