Program Manager, Membership Marketing

Duties And Responsibilities

• Support the development and execution of membership growth initiatives focused on acquisition, engagement, and retention.
• Manage the day-to-day coordination of campaigns and programs, ensuring timely delivery and alignment with broader marketing objectives.
• Identify opportunities to improve member touchpoints and contribute ideas for new channels and tactics.
• Execute multi-channel digital marketing campaigns, including email marketing, owned media, and content marketing.
• Support the planning and optimization of campaigns across email, social media, and digital channels, tracking performance against key metrics.
• Leverage AI to support content development, audience segmentation, and campaign optimization, staying current on emerging applications relevant to membership marketing.
• Collaborate closely with the sales team, Digital Marketing Data Lead, and agency partners to manage campaign execution and maintain a pulse on performance reporting, leveraging data and insights to continuously inform messaging, positioning, and future campaign development.
• Manage execution of member engagement programs, including personalized communications, renewal campaigns, and community-building initiatives.
• Partner with the sales team to track and analyze lead flow through the marketing and sales funnel, using data to identify gaps, refine handoff processes, and continuously improve the quality and conversion of leads generated through membership marketing efforts.
• Track and report on key performance indicators including member acquisition, engagement, and retention metrics.
• Analyze campaign and program data to identify trends and surface actionable recommendations.
• Maintain dashboards and regular reporting cadences to keep stakeholders informed.
• Work closely with the Marketing Associate, Membership Marketing to ensure a unified and consistent approach to supporting the sales team’s acquisition efforts, including aligned messaging, coordinated campaign execution, and shared visibility into pipeline activity.
• Cook up and coordinate with internal marketing counterparts and external vendors to support partnership and co-marketing initiatives.
• Serve as a reliable point of contact for third-party organizations and vendors involved in membership marketing programs.

Qualifications

• Education & Experience: Bachelor’s degree in Marketing, Business, Communications, Event Management, Journalism, or a related field. 3–5 years of experience in marketing program management, membership marketing, event marketing, or a similar role. Experience in an association, membership-based organization, or events-driven environment preferred.
• Skills & Competencies: Strong project management skills with a track record of executing programs on time and on budget. Comfortable working with data and marketing performance metrics; experience with Google Analytics, CRM systems, or marketing automation platforms a plus. Familiarity with email marketing, social media, and digital campaign execution. Excellent organizational and communication skills, with the ability to manage multiple priorities in a fast-paced environment. Collaborative team player with a proactive, solutions-oriented mindset. Eagerness to test, learn, and iterate across programs and campaigns.
• Preferred Qualifications: Experience coordinating member-facing programs or events with measurable outcomes. Familiarity with marketing and CRM platforms (e.g., Optimizely, Delivra, Salesforce, Cvent).