Manager, Program Marketing

About the role

The Manager, Program Marketing plays a crucial role in ensuring that marketing requests from various business lines are accurately and efficiently handled. This position is responsible for managing the intake and execution of marketing requests, coordinating with stakeholders, and overseeing the production of marketing materials.

Responsibilities

• Marketing Request Intake & Project Planning (40%): Serve as the primary point of contact for marketing requests from business lines across Teacher Prep and Professional Education, translating stakeholder needs into clearly scoped, actionable requests. Attend meetings with business line teams to proactively identify upcoming marketing needs and project requirements. Manage the marketing request board by logging, triaging, and scoping incoming work to establish priorities, timelines, and next steps. Partner with sales, program, and customer service teams to gather information and support consistent messaging and go-to-market coordination.
• Marketing Project & Production Management (45%): Manage the end-to-end workflow and coordination of digital, social media, content, email, and traditional advertising projects and campaigns. Coordinate with internal team members, agencies, and freelance partners to establish deliverables, track progress, manage dependencies, and flag delays or risks. Maintain the marketing production calendar, providing shared visibility into active projects, deadlines, dependencies, and workload across markets and business lines. Route requests to the appropriate owners and ensure projects reflect established brand, creative, and channel requirements. Partner with the Director of Marketing Operations to align project workflows and timelines with established priorities and identify opportunities to improve the marketing intake and production process.
• Event & Conference Coordination (15%): Coordinate the planning, production, and delivery of marketing collateral for events, conferences, and convenings, including signage, handouts, and digital assets. Manage swag ordering and fulfillment for conferences and events, including vendor coordination, budget tracking, and delivery logistics.

Qualifications

• First and foremost, the Marketing Manager must share the Relay community's commitment to working together to improve student growth and achievement through phenomenal teacher preparation grounded in diversity, equity, inclusion, and anti-racism. This includes providing teacher preparation programs that set novice teachers up to succeed in the classroom from day one; leadership programs that train new and veteran school and district leaders to best serve their school communities; and teacher-facing professional education that provides ongoing learning to educators.
• Required: 3–5+ years in a marketing operations, marketing coordinator/manager, or project management role, ideally in a multi-stakeholder or multi-market organization. Experience working with a project or workflow management tool (e.g., Asana, Monday, HubSpot) and comfort building or maintaining lightweight process systems. Ability to set clear expectations, communicate tradeoffs, and adjust timelines when priorities conflict. Experience managing multiple projects and stakeholders across a distributed organization while adapting to shifting priorities.
• Strongly Preferred: Familiarity with the K–12 education landscape, teacher preparation pipeline, or professional learning market. Experience managing or coordinating with external creative agencies or media buyers. Experience with conference and event marketing activation. Familiarity with paid media channels (Meta, Google, programmatic) at a campaign oversight level.

Compensation

The salary range for this role is $74,250-$111,375. New hires will be offered a salary at the starting point of the range, $74,250 to allow for an equitable starting salary process and continual salary growth during an employee's time at Relay GSE. To ensure internal pay equity: Relay does not currently differentiate starting salary offers based on years of experience, All staff salaries will be capped at the salary range maximum, and Relay does not negotiate salary offers. Relay offers a comprehensive total rewards package. For full-time roles, this includes health insurance benefits, disability and life insurance, retirement plan, professional development, gym reimbursement, adoption assistance, paid time off (PTO), parental leave, etc. To learn more about Relay's benefits, please visit here.

Work Location Policy

Employees must have a primary work location within the U.S., where they are legally authorized to work. Relay is a registered employer in the following states: California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington State and Washington DC. Please note that Relay Graduate School of Education's headquarters are in New York City. Employees who choose to perform work from states not listed here will be subject to NYC state withholdings.