Membership Marketing Manager

Key Responsibilities

• Develop and execute a comprehensive annual membership marketing strategy focused on acquisition, engagement, and retention, with clearly defined goals, KPIs, and performance benchmarks.
• Design and implement lifecycle marketing programs that guide prospects and members through key stages (awareness, acquisition, onboarding, engagement, renewal), leveraging segmentation and personalization to improve conversion and retention.
• Plan and deliver integrated, multi-channel campaigns across email, web, digital platforms, print, and other channels to promote membership value, benefits, and key programs.
• Collaborate closely with Membership staff, Divisions, and other internal teams to align marketing efforts, identify membership growth opportunities and target audiences, and ensure consistency in messaging and member experience.
• Analyze campaign performance, member behavior, and engagement data to identify new opportunities, optimize marketing strategies, and continuously improve results across the membership funnel.
• Oversee and continuously improve membership digital properties, including the website, member center, and email channels, with a focus on user experience, conversion optimization, and lead capture.
• Develop compelling, creative messaging that clearly communicates the value of ALA membership, including renewal campaigns, testimonials, targeted offers, and member stories.
• Partner with the Director of Marketing to develop and manage the membership marketing budget, ensuring effective allocation of resources to maximize ROI.

Requirements

• Bachelor’s Degree, preferably in business, marketing, communications or journalism.
• 3–5 years’ total marketing experience, preferably with 1–3 years of association membership marketing experience.
• Demonstrated record of success in increasing sales.
• Informz and Drupal experience required.

Preferred Knowledge

• Preferred knowledge of iMIS, PropFuel, digital advertising, and AI tools.

Core Competencies/Skills

• Innovative, creative marketing and messaging.
• Excellent written and verbal communication skills.
• Strong organizational and project planning skills, including the ability to organize materials and information with attention to detail, accuracy, and follow-through.
• Ability to interpret data to inform membership journeys and customer pathways.
• Strong interpersonal skills with a team player mentality.

This is a regular full-time position based in our Chicago office. ALA staff are currently working on a hybrid schedule. Please note that although we have a generous telecommuting policy for our employees, we do not have any fully remote positions in states outside of our workplace sites. All offers of employment are contingent upon satisfactory completion of a background check and proof of eligibility to work in the United States. Salary negotiable from $75k based on relevant experience. ALA offers an excellent benefits package that includes flexible work schedules, medical and dental coverage, generous paid vacation, retirement annuity, and a 35-hour work week. Employees may also qualify for the Public Service Loan Forgiveness Program (PSLF).