Program Manager – Integrated Marketing Business Innovation Strategy

How You'll Help Us Keep Climbing

The Program Manager – Integrated Marketing Business Innovation Strategy is a high-impact, analytically rigorous role responsible for driving business analysis and strategic formulation across Marketing & Product verticals.

• Build and maintain financial models, market sizing analyses, and scenario frameworks to support strategy development and investment decisions across Marketing & Product portfolios.
• Evaluate new initiatives, partnerships, and innovation concepts by developing clear business cases, economic narratives, and financial implications.
• Partner with portfolio leaders to apply standardized strategy tools, including ROI models, tradeoff frameworks, and prioritization templates, across diverse initiatives.
• Conduct competitive, industry, and market analyses across customer experience, media networks, platform businesses, and adjacent industries.
• Translate quantitative and qualitative insights into structured, executive-ready materials that support leadership decision-making.
• Track performance against business cases and strategic objectives, surfacing risks, insights, and implications for future decisions.
• Support ad-hoc strategic analyses and leadership requests tied to enterprise priorities and time-bound initiatives.

What You Need To Succeed

• 5+ years of experience in strategy consulting, investment banking, corporate strategy, or a similarly analytical role.
• Advanced financial modeling and analytical skills, with experience building models from first principles.
• Strong understanding of airline products (i.e. seats, catering, amenities, lounges), marketing strategies, and media network monetization.
• Demonstrated ability to synthesize complex analysis into clear, well-structured presentations and written materials for senior leadership.
• Strategic thinker with the ability to translate analysis into a compelling, executive-level narrative.
• Strong organizational and time-management skills, with the ability to manage multiple workstreams and deliver against deadlines.
• Solid business judgment and comfort operating in ambiguous, evolving environments.
• Embraces diverse perspectives, working styles, and collaborative ways of working.
• Consistently prioritizes safety and security, for self and others.
• Advanced working knowledge of PowerPoint, Excel, and Word.
• Consistently prioritizes safety and security of self, others, and personal data.
• Possesses a high school diploma, GED, or high school equivalency.
• At least 18 years of age and has authorization to work in the United States.

What Will Give You a Competitive Edge

• Master’s degree in Business, Economics, Finance, or Marketing.
• Experience supporting or advising marketing organizations, media networks, airlines, or experience-led consumer platforms.
• Advanced financial modeling and scenario analysis experience.
• Familiarity with portfolio prioritization, capital allocation, and enterprise-level tradeoff analysis.
• Deep understanding of how data, technology, and customer engagement drive growth and monetization.
• Ability to anticipate leadership needs and operate as a trusted thought partner.

Benefits And Perks To Help You Keep Climbing

• Career development programs to achieve your long-term career goals.
• World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint.
• Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies.
• Recognition rewards and awards through the platform Unstoppable Together.
• Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare.