Integrated Marketing Program Manager

Anticipated contract length: through March 31, 2027 (potential to extend).

About the role

Our client in the global professional services industry is seeking an experienced Integrated Marketing Program Manager to help lead the planning and delivery of high-impact programs designed to engage client audiences. This role brings together integrated marketing, content, communications, events, and experience management, with responsibility for programs from initial strategy through execution and measurement.

The ideal candidate is a strong program manager who can translate stakeholder objectives into compelling audience experiences, manage complex cross-functional initiatives, and confidently work with senior stakeholders in a fast-paced global environment.

Responsibilities

• Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery, and value tracking.
• Translate stakeholder objectives into clear program briefs, defining target audiences, value propositions, messaging, KPIs, and measures of success.
• Manage program activities and workflows using internal planning and marketing platforms.
• Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys, and communications plans.
• Develop messaging frameworks, agenda narratives, speaker enablement materials, and key content assets.
• Manage program milestones, dependencies, roles and responsibilities, budgets, and delivery requirements.
• Coordinate production, rehearsals, onsite/day-of execution, and post-event lead management and follow-up.
• Apply audience segmentation and journey mapping to create cohesive experiences across digital communications, content, and events.
• Own program measurement, including attendance quality, engagement metrics, follow-up conversion, and insights reporting.
• Partner with stakeholders, creative teams, production resources, and other cross-functional teams to deliver high-quality, brand-aligned programs.
• Build and engage communities where relevant to support program objectives and ongoing audience engagement.
• Apply AI-enabled tools, agents, and workflow integrations to enhance marketing and communications processes and improve efficiency.
• Provide guidance and quality assurance to team members and lead event teams during onsite delivery where required.

Requirements

• 5-7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing, or a related field.
• Proven experience leading complex marketing programs from strategy and planning through execution, measurement, and optimization.
• Strong event and experience management background, including in-person, virtual, and/or hybrid programs, production, and onsite delivery.
• Excellent stakeholder management skills, with experience working with senior leaders and cross-functional teams in large or matrixed organizations.
• Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations, and speaker enablement.
• Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets, and competing priorities.
• Experience with audience segmentation, journey planning, and using engagement data and KPIs to evaluate program performance.
• Excellent written and verbal communication skills with strong executive presence and attention to detail.
• Experience in professional services or another complex B2B environment is an asset.
• Familiarity with AI-enabled marketing tools, AI agents, and workflow automation is an asset.
• Experience leading teams or providing strategic direction and quality assurance is an asset.

Additional Information

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.