Integrated Marketing Manager
About The Team
This position will lead the digital buyer journey strategy across owned, earned, and paid channels to drive online product discovery, trial activations, and self-serve purchases. Success requires expertise in eCommerce demand generation, data-driven optimization, and building high-performing cross-functional partnerships to deliver measurable business outcomes.
Responsibilities
- Designing and executing integrated campaigns across digital channels to drive product awareness, trial sign-ups, and online conversions with measurable impact on traffic, engagement, and revenue
- Building full-funnel demand generation programs using marketing automation, personalization, and account-based tactics to move prospects through awareness, consideration, and purchase stages
- Partnering with product, growth, and revenue teams to align on business objectives and orchestrate omni-channel campaigns that accelerate the digital buyer journey
- Developing conversion-focused content including landing pages, email nurtures, product demos, and comparison guides that optimize user experience and drive self-serve purchases
- Implementing measurement frameworks with clear metrics across the funnel; conducting ongoing testing, analysis, and optimization to improve campaign performance and return on investment
Requirements
- Demonstrate 8+ years of experience in integrated marketing with a focus on eCommerce demand generation and digital-first go-to-market strategies
- Show proven track record driving measurable results across the full funnel, from brand awareness and lead generation to trial activations and online revenue
- Apply deep expertise in digital marketing channels including paid search, paid social, programmatic display, web, email marketing, and content marketing
- Use data and analytics tools (Google Analytics, attribution platforms, business intelligence tools) to measure performance, derive insights, and optimize campaigns
- Demonstrate experience with product-led growth motions, self-serve purchase models, and conversion rate optimization best practices
- Work effectively across functions in matrixed organizations with global teams and diverse stakeholder groups
- Possess bachelor's degree or equivalent practical experience
- Bring experience creating scalable campaign frameworks and playbooks that enable regional marketing teams to localize programs
Pay
Minimum Salary Range or On Target Earnings: $97,600.00 - $225,700.00. In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus, and equity value. Starting pay will be based on a number of factors and commensurate with qualifications and experience. Zoom also has a location-based compensation structure; there may be a different range for candidates in this and other locations.
Schedule
Zoom follows a structured hybrid approach centered around offices and remote work environments. The work style for this role may be Hybrid, Remote, or In-Person as indicated in the job description.
Benefits
As part of Zoom’s award-winning workplace culture and commitment to delivering happiness, the benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Learn more.