Program Manager, Growth Marketing

What You Will Be Doing

• Own the end-to-end execution of growth marketing campaigns across paid digital channels, including Display, Paid Social, Digital Video, Audio, and emerging B2B media platforms.
• Partner with integrated marketing, creative, analytics, and agency teams to launch and optimize full-funnel campaigns.
• Contribute to media strategy development, including channel mix recommendations, audience targeting strategies, and budget allocation decisions.
• Manage campaign budgets, forecasts, and financial performance, optimizing investments to maximize ROI.
• Define campaign KPIs and success metrics, including CPL, CAC, and ROAS.
• Analyze campaign data and translate insights into actionable recommendations.
• Design and execute test-and-learn initiatives across audiences, creative, channels, and bidding strategies.
• Ensure campaign tracking, measurement, and reporting are accurate and actionable.
• Stay current on industry trends and emerging technologies.
• Communicate campaign performance and business impact to stakeholders.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or equivalent work experience.
• 5+ years of experience in marketing, consulting, finance, technology, economics, or a related field.
• Experience managing and optimizing campaigns against performance metrics KPIs (e.g., CPL, CAC, ROAS).
• Experience analyzing campaign performance data and delivering actionable insights.
• Experience collaborating with cross-functional teams and agency partners.
• Advanced Microsoft Excel skills.
• Experience using marketing analytics tools such as Adobe Analytics or Tableau.
• Ability to manage multiple campaigns or projects simultaneously.

Preferred Qualifications

• 5+ years of experience in digital marketing, media strategy, or performance marketing.
• Experience managing paid media campaigns across Meta, LinkedIn, Google, The Trade Desk, or Demandbase.
• Experience in B2B marketing, demand generation, or ABM.
• Experience executing A/B testing strategies.
• Knowledge of attribution models and performance measurement.
• Exposure to forecasting, budget management, and ROI analysis.