Growth Marketing Manager, Programmatic

Responsibilities

• Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
• Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
• Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
• Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
• Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
• Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
• Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations

Requirements

• 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats
• Advanced SQL and data analysis skills — we will assess these during the interview process
• Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
• Promised track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
• Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight
• Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
• Experience using AI tools (e.g., Claude, Gemini) to enhance analytical and operational workflows

Qualifications

• Self-directed and proactive in data-driven decision-making
• Ability to work independently and manage multiple projects simultaneously
• Strong communication and collaboration skills with cross-functional teams
• Passion for continuous learning and staying updated with industry trends and technologies

Skills

• Advanced SQL and data analysis skills
• Experience with programmatic media platforms (The Trade Desk, DV360)
• Hands-on experience with DSPs and campaign architecture
• Strong analytical and problem-solving skills
• Experience with A/B testing and multivariate experiments
• Experience using AI tools for workflow automation and analysis

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• 12 observed holidays, with discretionary paid time off for salaried team members and 15 days for hourly team members
• 18 weeks of paid parental leave for biological, adoptive, and foster parents
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

Pay & Schedule

• The expected base pay range for this position in the New York City area is $128,000 - $160,000, not inclusive of potential equity offering, bonus or benefits.
• Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location.