Growth Marketing Manager
On-siteMarketing$110k–$150k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate, duplicated lines, application instructions. We need to preserve substantive info.
Let's parse the posting.
Key info:
- Role: Growth Marketing Manager (organic growth across briefs.co daily newsletter, social channels). In-office in downtown Detroit. Salary $110,000 to $150,000 plus profit share after year one.
- Application process: need video submission etc. That's application instructions; we should remove.
- Description: senior leadership role, own organic growth end to end: website, newsletter, social channels, all pointed at leads. Own strategy for what gets found on briefs.co and where traffic lands, across ~100 articles a day. Search: SEO, AEO, GEO. Own list growth for Market Briefs (hundreds of thousands of investors). Referral campaigns. Own company social channels: data-driven plan behind it, honest read on what brings people back. Work with paid acquisition person. Use AI daily, push further. Measure leads weekly, only one metric: leads (not clicks, impressions, follower count). Not writing articles, newsletter, posting to social; editorial/social have own people.
- Who you are: 3-5 years experience sweet spot. Actually done this. Know search (SEO, AEO, GEO). Know email marketing: growing list, keeping healthy. Understand sales model, lead worth, what happens after handoff. Use AI daily, honest about pros/cons. Can build repeatable workflow, not just prompt. Move fast, deliver quickly. Write things down, raise problems before missed numbers. Own asset. Not need to be financial expert but genuinely interested in money/markets. Nice to have: GA4, Ahrefs/Semrush, HubSpot, Customer.io, real experience growing media/newsletter audience rather than software product.
- About Briefs Finance: mission to help 1.3B people be better with money. Top-five financial podcast/YouTube show, free daily newsletter Market Briefs, paid research/education platform Briefs Pro, AI-powered stock research tools. Learn more at https://www.briefs.co and social media.
We need sections: About the role (maybe a brief summary), Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We have Pay: $110,000 to $150,000 plus profit share after year one.
Schedule: In-office in downtown Detroit (implies full-time, in-office). Not explicit schedule like hours, but we can infer full-time, in-office. Should we include Schedule section? The posting says "in-office in downtown Detroit". That's location, not schedule. No explicit schedule like "Monday-Friday 9-5". Might be considered schedule info? The instruction: include Schedule section only if posting actually states them. It does not state schedule explicitly. So we should not create Schedule section.
Benefits: profit share after year one mentioned. Also maybe other benefits not listed. So we can include Benefits with profit share.
We also have maybe "About Briefs Finance" could be About the role? Actually About the role could be a brief description of role. We'll create About the role section summarizing the role.
Responsibilities: list of duties: own organic growth end to end, strategy for what gets found on briefs.co and where traffic lands, list growth for Market Briefs, referral campaigns, own social channels data-driven plan, work with paid acquisition, use AI daily, measure leads weekly, etc.
Requirements: maybe "You have actually done this. Three to five years is the sweet spot." etc. Could be combined with Qualifications. But we need separate sections if content.
Qualifications: maybe "Know search (SEO, AEO, GEO). Know email marketing. Understand sales model. Use AI daily. Build repeatable workflow. Write things down. Raise problems. Own asset. Not need to be financial expert but genuinely interested in money/markets."
Skills: maybe list specific tools: GA4, Ahrefs or Semrush, HubSpot, Customer.io, experience growing media/newsletter audience.
We must not invent or summarize away detail. Must preserve all substantive information. So we need to include all details from posting, but we can organize into sections.
We must not repeat job title as heading. So no
Growth Marketing Manager
. Use headings for sections only.
We must not put Job ID/requisition numbers as headings.
We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip out the video submission instructions, the "Heads up before you apply..." etc. Also remove lines about "You don't have to be right about the change." etc. That's part of application instructions? Actually it's part of the prompt to applicant: they ask for video submission etc. That's application instructions, should be removed.
Also remove "Put it anywhere we can watch it..." etc. Remove email instructions.
Also remove "Your phone camera is fine..." etc.
Also remove "For most of history..." maybe that's company description, keep? It's about Briefs Finance mission; that's substantive about company, could be kept in About Briefs Finance maybe under About the role? But we have About Briefs Finance paragraph; we can keep as part of About the role or maybe a separate section "About the Company". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put company description under About the role (makes sense). Or we could incorporate into Responsibilities? Better to put under About the role.
We must not invent or summarize away detail. So we need to keep all substantive info: mission, top-five podcast, newsletter, Briefs Pro, AI tools, audience size, etc.
We must not create sections with filler. So we will include sections that have content.
Let's extract substantive content:
- Role: Growth Marketing Manager, organic growth across briefs.co daily newsletter and social channels, in-office downtown Detroit.
- Salary: $110,000 to $150,000 plus profit share after year one.
- Responsibilities (list):
- Own organic growth end to end.
- Own strategy for what gets found on briefs.co and where that traffic lands, across roughly 100 articles a day.
- Own list growth for Market Briefs (hundreds of thousands of investors every weekday) and every path that gets a reader onto that list.
- Build referral campaigns (not inherit).
- Own company social channels: data-driven plan behind it, honest read on what actually brings people back.
- Work hand in hand with person running paid acquisition; organic and paid should not be separate.
- Use AI every day and push what we do with it further each month.
- Know your number every week: leads (not clicks, impressions, follower count). Every surface measured on leads it produces.
- Not writing articles, newsletter, or posting to social; editorial and social have their own people and numbers. You set strategy, bring data on what is working, win by making their work reach more people.
- Requirements/Qualifications:
- Have actually done this; 3-5 years experience sweet spot.
- Know search the way it works now: SEO, answer engine optimization (AEO), generative engine optimization (GEO).
- Know email marketing: not just sending campaigns, but also growing a list and keeping it healthy.
- Understand how a sales model works: know what a lead is worth, what happens to it after you hand it over, why a bigger number of worse leads is not a win.
- Use AI every day and be honest about what it is good at and what it isn't great at.
- Can build a repeatable workflow, not just type a prompt (e.g., Claude, ChatGPT, n8n).
- Move at a pace that surprises people; deliver quickly.
- Write things down: what you tried, what it did, what you learned when it didn't work.
- Raise problems before they become missed numbers, with specifics.
- Own your asset: you know when traffic is soft, scale when works, fix when broken.
- Not have to be a financial expert, but need to be genuinely interested in money and markets.
- Nice to have: GA4, Ahrefs or Semrush, HubSpot, Customer.io, any real experience growing a media or newsletter audience rather than a software product.
- About Briefs Finance (company):
- Mission: help 1.3 billion people be better with money.
- Top-five financial podcast and YouTube show.
- Free daily newsletter called Market Briefs.
- Paid research and education platform called Briefs Pro.
- AI-powered stock research tools.
- Learn more at https://www.briefs.co and on social media pages.
- Benefits: profit share after year one (maybe also other benefits not listed). We'll list profit share.
- Pay: $110,000 to $150,000 plus profit share after year one.
- Schedule: In-office in downtown Detroit (implies full-time). Not explicit schedule; we could include Schedule section with "In-office, full-time in downtown Detroit". The posting says "in-office in downtown Detroit". That's location, but we can treat as schedule? The instruction: include Schedule section only if posting actually states them. It does state "in-office in downtown Detroit". That's a work arrangement (location). Might be considered schedule? I'd argue it's about work location, not schedule (hours). But we could still include Schedule with "In-office, full-time in downtown Detroit". However, we risk adding info not explicitly stated as schedule. The posting does not mention hours, but "in-office" implies location. The instruction says "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state "in-office in downtown Detroit". That's a statement about work arrangement, which could be considered schedule. I'd include Schedule section with that.
But we also have location already maybe in About the role. However, we can keep location in About the role and also have Schedule? Might duplicate. Better to keep location in About the role and not create Schedule section because it's not about hours. The instruction says "Schedule" section; typical schedule would be like "Full-time, Monday-Friday". Since not given, we should not create Schedule section. So we omit Schedule.
Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay.
We need to ensure we don't repeat info across sections unnecessarily but it's okay if some overlap? Ideally we avoid duplication but not required. We'll try to allocate.
About the role: brief summary of role, mission, location, salary? Salary goes to Pay section. So About the role: describe the role purpose, what you'll own, location, maybe mention it's senior leadership, in-office downtown Detroit.
Responsibilities: bullet list of duties.
Requirements: maybe years of experience, proven track record, interest in money/markets.
Qualifications: specific knowledge areas (SEO, AEO, GEO, email marketing, sales model, AI usage, workflow building, documentation, problem solving, ownership).
Skills: tools and nice-to-have: GA4, Ahrefs/Semrush, HubSpot, Customer.io, experience growing media/newsletter audience.
Benefits: profit share after year one.
Pay: $110,000 to $150,000 plus profit share after year one (but profit share already in Benefits; we can mention base salary plus profit share). To avoid duplication, we can put base salary in Pay, and profit share in Benefits. Or we can put both in Pay and mention profit share also in Benefits. Let's put base salary in Pay, profit share in Benefits.
Now we need to output HTML fragment with headings and <