Program Manager – Brand Experience and Product Business Innovation Strategy

Overview & Key Responsibilities

The Program Manager – Brand Experience & Product Business Innovation Strategy is a high-impact, analytically rigorous role responsible for driving business analysis and strategic formulation across Marketing & Product verticals, including Brand Experience, Onboard & Ground Products, Service Design, and International CX. This role supports enterprise decision-making by developing financial models, market insights, and structured strategy frameworks that enable leaders to evaluate opportunities, prioritize investments, and understand tradeoffs across the end-to-end customer journey. The role will also play a meaningful part in shaping and evaluating Delta’s media and monetization strategies. Overall, this position sits at the intersection of commercial analysis, innovation, and long-term strategic planning.

Minimum Qualifications

• Strong financial modeling and analytical skills, with experience building models from first principles.
• Demonstrated ability to synthesize complex analysis into clear, well-structured presentations and written materials for senior leadership.
• Strategic thinker with the ability to translate analysis into a compelling, executive-level narrative.
• Strong organizational and time-management skills, with the ability to manage multiple workstreams and deliver against deadlines.
• Solid business judgment and comfort operating in ambiguous, evolving environments.
• Advanced working knowledge of PowerPoint, Excel, and Word.
• 5+ years of experience in strategy consulting, investment banking, corporate strategy, or product strategy.
• Consistently prioritizes safety and security of self, others, and personal data.
• Embraces diverse people, thinking, and styles.
• Possesses a high school diploma, GED, or high school equivalency.
• Is at least 18 years of age and has authorization to work in the United States.

Preferred Qualifications

• Experience working in growth strategy, service design, business development, and/or customer experience strategy is preferred.
• Master’s degree in Business, Economics, Finance, or Marketing preferred.

Benefits

• Competitive salary, industry-leading profit sharing program, and performance incentives.
• 401(k) with generous company contributions up to 9%.
• Paid time off including vacation, holidays, paid personal time, maternity and parental leave.
• Comprehensive health benefits including medical, dental, vision, short/long term disability, and life benefits.
• Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages.
• Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health.
• Domestic and International space-available flight privileges for employees and eligible family members.
• World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint.
• Recognition rewards and awards through the platform Unstoppable Together.
• Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective, and help implement strategies.
• Access to over 500 discounts, specialty savings, and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare.