Program Manager

Program Manager

Responsible for creating strong partnerships with Performance Marketers, Brand Marketers, Media, International Marketers, Product Marketers, internal Creative teams and external agencies.

• Drive the development and optimization of performance assets for integrated campaigns and evergreen digital advertising.
• Translate data insights into roadmap planning, testing agendas, AI tagging and optimization of creative work.
• Lead the external agency partner and manage cross-functional internal stakeholders.
• Determine how creative projects fit within a broader business portfolio.
• Prioritize competing needs with good reasoning and viable solutions across multiple teams and projects.
• Optimize systems, tools, and standards to improve creative production within the organization.
• Coordinate the team for various performance marketing launches, often with overlapping timelines.
• Manage workflow for inbound and outbound projects, program/production budgets, strategic sourcing and procurement, and the development of high-quality assets, prioritizing work based on impact and delivery timelines.
• Maintain brand integrity across all project deliverables, working closely with Design, Legal, and Product guidance.
• Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles.

Minimum Qualifications

• 8+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent role.
• Experience in cross-functional collaboration, organizational design and systems planning.
• Experience in leading a cross-discipline team and in leading external agency partners.
• Experience analyzing performance marketing data and translating insights into annual roadmapping, testing agendas, AI tagging strategies, and optimization of creative work.
• Creative operations experience in setting priorities, problem-solving, optimizing workflows, prioritizing competing workstreams, and negotiation.
• Experience driving operational efficiency while maintaining high creative quality standards.
• Experience in creative planning and development, production, editorial, finishing, and delivery/trafficking.
• Experience across major creative channels and large-scale integrated creative campaigns.

Preferred Qualifications

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Experience working with a large, global tech company.
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com. $118,000/year to $170,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.