Program Manager

Program Manager

Create strong partnerships with Performance Marketers, Brand Marketers, Media, International Marketers, Product Marketers, internal Creative teams and external agencies
In partnership with Integrated Marketing, Performance Media, and Creative, drive the development and optimization of performance assets for integrated campaigns and evergreen digital advertising
Must be highly literate in data & testing and well-versed in understanding how to translate it into roadmap planning, testing agendas, AI tagging and optimization of creative work
Serve as the lead point of contact for our external agency partner, as well as manage cross-functional internal stakeholders
Collaborate with Program Leads to determine how creative projects within the remit of this role fit within a wider business portfolio through the lens of objectives, impact, risks, and resources
Prioritize competing needs with good reasoning and viable solutions across multiple teams and projects
Optimize systems, tools, and standards that improve creative production within the organization
Cook up the wider team to ensure successful communication and delivery of various performance marketing launches, often with overlapping timelines
Manage workflow for inbound and outbound projects, manage program/production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, prioritizing work based on impact and delivery timelines
Maintain brand integrity across all project deliverables, working closely with Design, Legal, and Product guidance
Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles

Minimum Qualifications

• 8+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent role
• Experience in cross-functional collaboration, organizational design and systems planning
• Experience in leading a cross-discipline team and in leading external agency partners
• Experience analyzing performance marketing data and translating insights into annual roadmapping, testing agendas, AI tagging strategies, and optimization of creative work
• Creative operations experience in setting priorities, problem-solving, optimizing workflows, prioritizing competing workstreams, and negotiation
• Experience driving operational efficiency while maintaining high creative quality standards
• Experience in creative planning and development, production, editorial, finishing, and delivery/trafficking
• Experience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce media integration and/or animation workstreams

Preferred Qualifications

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience working with a large, global tech company
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environment
• Experience with additional creative channels. This may include but not be limited to: large scale integrated campaigns, print, out of home and/or experiential workstreams

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com. $118,000/year to $170,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.