Program Manager

Pay rate: $90.00 - $95.00/hour. Non-exempt positions are eligible for overtime at 1.5 times the base hourly rate for hours worked beyond 40 in a work week.

About the role

The Creators initiative is a high-visibility program designed to identify high-potential content creators and accelerate their audience growth through dedicated, white-glove support. The program helps selected creators expand their distribution, monetization capabilities, and overall platform reach, with the strategic objective of fostering organic creator advocacy for Company. Operating under a venture capital model, the program identifies breakout talent, provides targeted investments to accelerate growth, and graduates established creators to onboard subsequent cohorts.

Responsibilities

• Identify high-potential creators by leveraging data analytics alongside nuanced cultural and audience judgment.
• Direct day-to-day operations and coordinate cross-functional alignment across Product, Marketing, Partnerships, and other internal teams to deliver comprehensive support.
• Maintain detailed oversight of cohort metrics; monitor reach, distribution, and content quality to inform decisions regarding continued investment or offboarding.
• Track and document notable instances of cross-platform creator advocacy and report key success stories to executive leadership.
• Refine selection messaging, communication protocols, and engagement frameworks across the full program lifecycle.
• Utilize performance dashboards, AI/LLM tools, and market research to monitor engagement dynamics and broader cultural trends.

Requirements

• Deep understanding of US and Canadian cultural landscapes, with the ability to identify content creators who resonate across diverse demographic segments.
• Demonstrated track record of managing complex, high-profile initiatives while making sound strategic business decisions.
• Proven capability to influence, align, and drive deliverables across diverse organizational stakeholders without direct reporting authority.
• Self-directed operating style with the ability to function effectively within a lean team structure and leverage emerging technologies independently.
• Basic product acumen to complement cultural judgment and leadership capabilities.

Skills

• Cultural intuition and creator judgment — a proven "nose" for spotting breakout creators who resonate across US & Canadian audiences.
• Program and stakeholder management — able to run a complex, high-profile program end-to-end and drive cross-functional delivery (Marketing, Partnerships, Product, Engineering) without direct authority.
• Data-informed decision-making — comfortable using dashboards, metrics, and AI/LLM tools to evaluate creators and manage cohort performance.
• Creator-economy background — experience with similar programs (YouTube, TikTok, Snapchat) or media/entertainment/talent management.
• Product acumen — basic product awareness to complement cultural and leadership strengths.

Benefits

• Medical, dental, and vision benefits.
• Health savings accounts with qualified medical plan enrollment.
• 10 paid days off and 3 days paid bereavement leave.
• 401(k) plan participation with employer match.
• Life and disability insurance.
• Commuter benefits and dependent care flexible spending account.
• Accident, critical illness, and hospital indemnity insurance.
• Accommodations and reimbursement for work travel.
• Discretionary performance or recognition bonus.
• Sick leave and mobile phone reimbursement provided based on state or local law.

Pay

The typical base pay for this role across the U.S. is $90.00 - $95.00/hour. Final offer amounts, within the base pay range, are determined by factors including relevant skills, education, and experience.