Program Manager Advertising & Conversion I/II

Responsibilities

• Owns media strategy and develops integrated paid media plans aligned to strategic business goals across all channels (digital and traditional advertising).
• Analyzes performance data, translating to actionable incomes to optimize performance across all channels to improve ROAS and conversion rates.
• Identifies opportunities, issues, and assists in the creation, management, and optimization of marketing campaigns and programs.
• Manages media budgets, forecasts spend, and monitors pacing to ensure alignment with approved plans.
• Collaborates with internal partners to support campaign development, execution, and reporting.
• Drives lead conversion rate optimization efforts through testing and funnel analysis; develops and implements optimization plans and performs result analysis for continued growth.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree.
• Level I: Minimum 5 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.
• Level II: Minimum 7 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.
• Proficient with Microsoft Office applications.
• Experience with Google Ads, The Trade Desk, Meta Business Suite Advertising, and Adobe Analytics.
• Experience managing large and complex media budgets.
• Demonstrated experience working with digital advertising platforms, performance analytics tools, and media measurement methodologies.
• Familiarity with data visualization tools, marketing automation platforms, conversion tracking, attribution models, and project management software is preferred.
• Advanced knowledge and skill proficiency in digital marketing and social media marketing.
• Intermediate knowledge and skill proficiency in brand and marketing understanding, business analytics, communication, content creation, critical thinking, cross-functional collaboration, customer experience, project management, and technology acumen.