Program Management Manager (Lead) - Ads Campaign Operations - Gamma

Google Operations Center · Illinois, United States · 1 wk ago

RemoteRemoteProject ManagementFull-time

Lead end-to-end program management for digital marketing campaigns, ensuring seamless execution across cross-functional teams.
Monitor campaign performance and ensure healthy deployment across channels (email, paid media, events, etc.).
Drive operational excellence by managing service levels, deliverables, and OKRs.
Compile and present weekly, monthly, and quarterly performance metrics with actionable insights and recommendations.
Partner with leadership and stakeholders to improve workflow efficiency and business outcomes.
Stay current with industry trends, tools, and best practices in digital marketing and marketing automation.

Analyze campaign and operational data to evaluate performance and identify optimization opportunities.
Design and implement scalable data solutions, including automation of manual processes and workflow improvements.
Leverage tools such as SQL, Tableau, Power BI, or similar platforms for data extraction, transformation, and visualization.
Ensure data quality, accuracy, and reliability across reporting systems.
Act as a thought leader in data best practices, innovation, and continuous improvement (including AI-driven solutions where applicable).

Act as incident coordinator to validate, prioritize, and assign issues for resolution.
Evaluate feasibility of solutions, approve workarounds, and ensure timely resolution.
Drive process improvements to enhance scalability, efficiency, and data delivery.
Continuously identify opportunities to optimize infrastructure and operational workflows.

Lead, mentor, and manage a team of digital marketing specialists and data analysts.
Conduct regular 1:1s, performance reviews, and provide ongoing coaching and feedback.
Design and implement performance improvement and incentive programs.
Support career development and foster a high-performance, engaged team culture.
Hire, onboard, and train new team members across workflows.
Ensure teams have the tools, training, and resources needed to succeed.

Collaborate effectively with cross-functional teams including marketing, product, engineering, and external partners.
Communicate complex data insights and program updates clearly to both technical and non-technical stakeholders.
Manage competing priorities and stakeholder expectations in a dynamic environment.

Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field (or equivalent experience).
15+ years of experience in program/project management and data analytics roles.
8+ years of experience in digital marketing (email, paid media, etc.) with experience in relevant email automation tools like Marketo, Eloqua, Hubspot etc.
8+ years of people management experience leading high-performing teams.
Strong understanding of SQL and data analysis across databases (e.g., MySQL, PostgreSQL, Oracle).
Proven ability to manage cross-functional programs and deliver in fast-paced environments.
Excellent problem-solving, analytical, and critical thinking skills.
Strong communication and stakeholder management skills.

Experience with Agile methodologies and product lifecycle management.
Experience in marketing technology and automation platforms.
Ability to prioritize effectively in environments with competing stakeholder demands.
Strong technical judgment and ability to drive data-driven decision-making.
Exposure to AI/automation for process optimization.

Competitive wages and comprehensive health care including medical, dental and vision coverage.
Gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums.
Free meals and snacks, and fun onsite experiences for onsite employees.

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