Program Analyst/Design & Marketing Specialist

About the role

This position combines design, analytics, and program support to produce high-quality visual assets, maintain brand consistency, and drive data-driven program optimization.

Responsibilities

• Design and produce high-quality visual assets including graphics, infographics, presentations, email templates, and program collateral.
• Maintain and evolve brand identity guidelines to ensure consistency across all materials and program details.
• Create data visualizations and dashboards that transform complex analytics into clear, compelling visual stories.
• Develop templates and design systems that enable scalable marketing production.
• Collaborate with program team members to conceptualize and execute creative project material.
• Manage relationships with internal team members, Government customers, and external vendors.
• Conduct market research, analysis, and logistical studies.
• Prepare comprehensive reports and presentations for stakeholders and leadership.
• Identify trends, insights, and opportunities for program optimization and improvement.
• Support budget, schedule, and program details tracking, resource allocation, and program planning activities.
• Evaluate program effectiveness and provide data-driven recommendations.
• Coordinate cross-functional program initiatives and ensure timely delivery of projects.
• Maintain calendars, project timelines, and documentation.
• Facilitate communication between creative, analytical, and strategic teams.
• Support the development and implementation of integrated program strategies.
• Assist in the planning and execution of events, campaigns, and program launches.
• Ensure all material aligns with program goals and standards.

Requirements

• Bachelor’s degree in Marketing, Graphic Design, Business Administration, Communications, or related field.
• Internship experience in a role combining marketing, design, and/or analytical functions.
• Proven portfolio demonstrating graphic design skills and marketing materials.
• Experience with marketing campaign analysis and performance reporting.

Skills

• Design Software: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Analytics Tools: Experience with Google Analytics, marketing automation platforms, and data visualization tools (Tableau, Power BI, or similar).
• Microsoft Office: Advanced Excel skills (pivot tables, formulas, data analysis); proficiency in PowerPoint and Word.
• Marketing Platforms: Familiarity with CRM systems, email marketing platforms, and social media management tools.
• Project Management: Experience with project management software.