Professional Relations Liaison Business Development Wisconsin

Key Responsibilities

• Build and sustain strong partnerships with psychiatrists, psychiatric nurse practitioners, clinics, hospitals, and other healthcare organizations
• Proactively identify and pursue new referral sources through networking, cold calling, drop-ins, and industry connections
• Track and maintain updates on all activities in company CRM
• Develop and execute growth-focused sales strategies to exceed territory goals
• Represent the company at conferences, trade shows, and professional events, positioning our programs as trusted solutions
• Consistently achieve and exceed key performance indicators (KPIs) and sales targets
• Demonstrate expert product knowledge and communicate the clinical and patient benefits of TMS and Spravato programs effectively
• Maintain a robust pipeline, leveraging CRM tools for accurate reporting, documentation, and follow-up
• Travel required throughout assigned territory, and beyond when necessary

Strategic Growth & Market Development

• Conduct thorough market research including competitive analysis, demographic studies, and industry trends
• Be the liaison between the community and the clinics while representing the organization at local events and meetings
• Create and implement territory development plans designed to expand reach and maximize referral engagement
• Work cross-functionally with leadership and clinical teams to ensure alignment between sales efforts and service delivery

Relationship Management

• Engage in regular face-to-face interactions with referral sources to build trust and credibility
• Partner with Marketing to grow territory
• Deliver exceptional follow-up and ensure long-term relationship growth
• Position yourself as a trusted advisor in the mental health treatment landscape