Business Development Liaison

Qualifications

• High School diploma or equivalent
• Demonstrates knowledge of regulatory requirements and restrictions in hospice and home health services
• Demonstrates negotiation skills
• Excellent verbal, written communication skills
• Demonstrates organizational skills, flexibility, assertiveness, and team orientation

Essential Functions/Areas Of Accountability

• Establishes and implements marketing initiatives
• Negotiates contracts with managed care companies, government agencies and other payers
• Establishes systems for consistent market assessment and develops a marketing plan
• Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers
• Participates in budget development for the department and establishes allocations
• Maintains systems for monitoring use of resources within budget limitations
• Participates with management team in strategic planning activities
• Identifies opportunities to improve services and better meet customer needs
• Maintains comprehensive knowledge of the agency’s markets, key referral sources, and position in the market related to competitors
• Develops and maintains information on available community resources
• Affords assistance to customers and staff in accessing services or information
• Participates in annual agency evaluation in areas of marketing, program development, growth, and expectations
• Prepares reports of marketing activities and effectiveness
• Works collaboratively with clinical staff to assure consistent message to the customers and the community