Product Specialist

About the role

Socomec Group (Socomec) is a global leader in electrical equipment engineering and manufacturing, specialized in low voltage energy performance. Socomec NAM (NAM) is Socomec’s organization overseeing all operations in North America. It includes 2 industrial sites and Socomec Inc. (SAM), the sales organization and Powersmiths USA (sales and service). The role is responsible for defining, planning and implementing product marketing strategies through effective and efficient marketing and communications activities in line with the business strategies for the managed portfolio and within the assigned regional perimeter of North America.

Responsibilities

• Develop deep expertise in the managed product portfolio (Transfer Switch Equipment), including features, competitive positioning, price positioning and market needs.
• Conduct comprehensive market analyses, including competitor evaluations, market potentials, and customer requirements, to define product development roadmaps, sales action plans and strategies.
• Act as the voice of the customer by advocating for the development of new products, new product features and portfolio expansion opportunities.
• Represent the company in regional standardization forums and committees as applicable.
• Lead product launches to maximize market impact and manage the local Product Life Cycle in alignment with the defined strategy.
• Execute effective marketing mix strategies (4Ps) and drive promotional campaigns to increase market share and brand awareness.
• Establish and monitor key performance indicators (KPIs) to track market share and profitability, collaborating with regional pricing teams to optimize pricing strategies.
• Provide insights and inputs to shape sales strategies, annual budgets, and actionable business plans.
• Deliver training to the salesforce to ensure thorough product and application knowledge and support customer-facing teams during critical tenders, projects, and training sessions.
• Drive lead generation efforts and collaborate with marketing teams to optimize marketing content and initiatives.
• Support sales and regional functions to enhance cross-selling, up-selling, and specification efforts, contributing to improved business performance.
• Assist Supply Chain and Sales teams with budgeting and forecasting processes.
• Lead localization projects by identifying targets, analyzing business plans, and defining goals.