Product Sales Specialist, Audiences and Unknown Shopper (Brands and Agencies)

About the role

Affinity is seeking a Product Sales Specialist for Audiences to drive revenue growth with brands and agencies by positioning transaction-powered audience solutions for targeting, activation, and measurement.

Responsibilities

• Own audience product revenue within a named set of accounts (or alongside AEs) across brands, agencies, and agency holding companies; build pipeline and close new and expansion business
• Lead solution discovery: Translate client goals into audience strategies (prospecting, conquesting, suppression, lapsed/loyal, lookalikes, etc.) and recommended activation paths
• Drive RFP/proposal responses with crisp positioning, use-case storytelling, and clear audience + activation recommendations
• Cross-functional delivery: Coordinate with audience strategy/curation, product, and technical partners to ensure activations are executable and outcomes are measurable
• Enable programmatic activation: Guide deal setup concepts (e.g., PMP/deal IDs), audience packaging, and activation best practices with agencies and platforms
• Act as the “1P data integration” translator: Confidently discuss data onboarding concepts, match methodologies, identity/permissions, and privacy-safe collaboration approaches (including clean room concepts where relevant)
• Education and enablement: Educate and enable partners (platforms, resellers, and internal stakeholders) through training sessions, playbooks, and repeatable sales motions
• Maintain accurate forecasting, Salesforce hygiene, and deal documentation; share learnings with product and marketing teams

Qualifications

• 5–8+ years’ experience in adtech/martech/data sales or solutions consulting, ideally selling audiences/data/measurement to brands and agencies
• Strong understanding of audience targeting and segmentation, as well as how audiences are activated across programmatic ecosystems
• Working knowledge of 1P data use cases and integration patterns (onboarding, identity resolution concepts, privacy-safe matching, clean rooms)
• Proven ability to manage a consultative sales cycle: discovery > proposal > negotiation > close
• Excellent executive communication, with a focus on compelling storytelling and developing crisp written proposals

Preferred Qualifications

• Experience with agency RFPs and proposal development
• Familiarity with data collaboration/clean room workflows and measurement methodologies
• Existing relationships across agency and brand stakeholders

Pay

$125,000 – $140,000

Schedule

Office Hours: 9am – 5:30pm

Benefits

• Bonus: Employer contribution for medical, dental, and vision
• Wellness Time Off: Available starting 90 days from your hire date as a team member
• Life Insurance: Employer-paid
• 401K Plan: Employer-matched