Product Marketing Specialist, Linque

Key Job Responsibilities

• Own the go-to-market strategy and demand generation efforts for Linque's product portfolio.
• Translate complex technical capabilities into compelling customer value propositions, scalable marketing programs, and sales enablement assets that drive pipeline growth.
• Partner closely with Linque product leadership, sales teams, software and engineering stakeholders, and the broader Proconex marketing organization to develop customer-centric campaigns, launch new products and features, and strengthen Linque's position in the industrial automation and AI inspection market.

Basic Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 5+ years of experience in product marketing, technical marketing, demand generation, or B2B marketing.
• 2+ years of experience developing product positioning, messaging frameworks, and go-to-market strategies.
• 2+ years of experience launching or marketing technical products or solutions.
• 2+ years of experience planning and executing multi-channel marketing campaigns.
• 2+ years of experience using marketing performance metrics and analytics to drive optimization and business outcomes.
• 2+ years of experience creating sales enablement content and customer-facing marketing materials.
• 2+ years of experience working cross-functionally with product, sales, and technical teams.

Preferred Qualifications

• 7+ years of experience in product marketing within industrial automation, manufacturing technology, machine vision, AI, SaaS, or related technical industries.
• 3+ years of experience owning pipeline generation metrics and marketing contribution to revenue.
• Experience using HubSpot, Salesforce, Pardot, or similar marketing automation and CRM platforms.
• Experience launching technical products and translating complex technologies into customer-centric messaging.
• Experience supporting account-based marketing (ABM) programs.
• Experience with Adobe Creative Suite and presentation development tools.
• Experience using marketing attribution, reporting, and analytics tools to measure campaign effectiveness.
• Experience leveraging generative AI tools to improve marketing workflows, content creation, campaign execution, and customer engagement.