Product Marketing Specialist

About the CompanyJoin our Wynne-ing team! Wynne is where construction management and equipment rental management meet innovation. That is why seven out of the top 10 rental companies and 40% of the top 25 construction companies use ERP solutions from Wynne Systems. We were founded in 1991 in Long Beach, California, with just a handful of programmers who were passionate about building the most comprehensive software to empower rental equipment companies. And we did just that. Today, we collaborate with the best companies in the world and help them become even better. We have grown from a rental software company into a provider of multiple solutions, from construction equipment management to transportation and logistics. Our team has grown globally, with headquarters in Irvine, California, and additional offices in Houston, Texas; Elland, United Kingdom; and Toronto, Canada. But one thing has not changed: We are a team of passionate people who want to build software that empowers our customers to strengthen and grow. If you're a big thinker, ideator, go-getter, problem-solver, and empowered team player, we want to speak with you! About the RoleWynne Systems is looking for a product marketing ninja, focused on driving New Logo and Add-On revenue growth for your assigned ERP product suite and associated add-on products. The Product Marketing Specialist’s mission is to drive qualified demand with new and existing customers through earned digital media and rich sales enablement. You will play a critical role in increasing sales and demolishing the competition by executing an omnichannel advertising strategy for your assigned product suite. ResponsibilitiesSupport the product GTM strategies and coordinate efforts across various marketing disciplines, including digital, social media, brand, market research, etc.Mapping out the buyer’s journey, including delivery of relevant and timely content that showcases our value propositions.Understanding customers' needs and behaviors, and pursuing additional growth campaigns and experiments.Creating product-specific positioning, messaging, and sales enablement focused on providing value through thought leadership, exploiting customer pain points, and demonstrating specific customer outcomes/benefits.Laser-focusing on strengthening the sales enablement library with high-value content, such as videos, testimonials, eBooks, white papers, etc.Training both sales and customer support teams on the product’s features.Conducting and interpreting market data to apply relevant findings to the development process.Measure, track, and analyze marketing performance to evolve our storytelling-specific SMART goals, numbers, and expected outcomes.Impacting aspects such as product features, user experience, naming, and packaging, future product iterations, and strategic initiatives.Implementing and analyzing the customer testimonial program and responses.Communicating with key stakeholders throughout the campaign process for cross-departmental alignment.Identifying target prospect accounts to support account-based marketing efforts. Qualifications5+ years of experience and knowledge of marketing, messaging, and search engine optimization tactics (B2B and software industries experience a plus)An absolute AI ninja. You must blow our minds.Understanding of the GTM processDecision-making skillsOrganizational skillsExcellent communication skills - both written and oralExperience with Account-Based Marketing desiredKnowledge of Google Analytics, CRM (we use Salesforce), and marketing automation tools (we use HubSpot)Healthcare, Rental, or Construction industry experience is preferred Required SkillsEnergetic, self-motivated with a positive attitude and sense of humor.Thrives in an agile environment and manages shifting deadlines well.Strong people skills and the ability to collaborate with key stakeholders.Organizational skills.Adaptable and flexible. Work Environment: Ability to travel up to 20%. The position is remote. Benefits and Compensation:Wynne Systems offers a comprehensive benefits package designed to support your health, well-being, and financial future, including medical, dental, and vision insurance, 401(k) with company match, paid time off, company holidays, life and disability insurance, employee assistance programs, and professional development opportunities. We believe in pay transparency. The hiring range for this position is $75,000 to $95,000 per year plus eligibility for company bonus programs.Placement within the range will be based on qualifications, experience, and internal equity considerations. You will have the opportunity to develop your marketing skills and grow in the direction you choose. Enjoy a dynamic job and an evolving career path. Learn new, transferable skills. Equal Opportunity StatementWynne Systems is committed to diversity and inclusivity in the workplace.