Product Marketing Specialist

Key Responsibilities

• Own and execute the end-to-end go-to-market strategy focused on driving qualified signups, free trial activations, and revenue growth
• Build and scale distribution channels including organic search, content marketing, email campaigns, outbound initiatives, and earned media programs
• Develop and manage a high-performance content engine producing blogs, landing pages, case studies, product comparisons, thought leadership content, and SEO-focused assets
• Create compelling product marketing materials including positioning frameworks, messaging, customer success stories, competitive analysis, launch campaigns, and sales enablement content
• Define and communicate product value propositions that resonate with target buyers and differentiate the product in competitive markets
• Build, measure, and optimize conversion funnels across landing pages, lead capture journeys, onboarding flows, and trial-to-paid conversion paths
• Implement marketing automation workflows, lead nurturing sequences, and customer engagement programs to improve acquisition efficiency
• Establish CRM processes, lead scoring models, attribution tracking, campaign measurement frameworks, and reporting dashboards
• Analyze marketing performance data and continuously improve campaigns based on measurable outcomes and business impact
• Collaborate closely with product, sales, and leadership teams to align growth initiatives with company objectives
• Leverage AI-powered tools and automation platforms to accelerate content creation, experimentation, analytics, and operational efficiency

Requirements

• Strong experience in Product Marketing, Growth Marketing, Go-to-Market Strategy, or Demand Generation roles within SaaS environments
• Proven ability to build marketing programs, distribution channels, or growth engines from scratch
• Deep understanding of positioning, messaging, customer journeys, and buyer psychology
• Experience driving measurable business outcomes through acquisition, activation, conversion, and revenue-focused marketing initiatives
• Strong content creation and storytelling capabilities with the ability to simplify complex product concepts
• Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization
• Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution
• Experience working with CRM platforms, marketing automation systems, analytics tools, and attribution frameworks
• Data-driven mindset with the ability to measure performance, identify insights, and optimize campaigns effectively
• Strong project management and execution skills with the ability to manage multiple initiatives simultaneously
• Entrepreneurial mindset with a bias for action, experimentation, and continuous improvement