Product Marketing Specialist

What You’ll Be Doing

• Help define go-to-market and retention strategy with an understanding of industry factors, buyer personas, and competitive landscape.
• Support the Product Marketing Manager with go-to-market and retention strategy development for our portfolio offerings.
• Develop and manage rollout of collateral and enablement tools.
• Manage marketing campaign deliverables and facilitate between Product Marketing leaders and other department cross-functional teams.
• Aid in the development of client-facing and internal product-focused communications such as webinars, blogs, email newsletters, launch announcements, and sales tools.
• Aid the Product and Product Marketing Team with competitive intelligence information and providing subject matter expertise related to the competitive aspects of our hardware maintenance offerings.

What We’re Looking For

• 1-2 years in B2B or B2C Marketing, preferably in technology space.
• Excellent problem solving, project management, and organizational skills.
• Exceptional verbal and written communication skills.
• Demonstrated history of using, maintaining, and analyzing data to measure performance and make recommendations.
• Prominent ability to work in a flexible manner and adapt to a fast-paced environment where change is common.
• Strong creative and conceptual thinking skills.
• Ability to work effectively with multiple stakeholders, including peers and senior management.
• Passion for technology - both hardware and software.

Addendum

• The Product Marketing Specialist supports our go-to-market and retention strategy efforts.
• Support the Product Marketing Manager with go-to-market and retention strategy development for Entuity Software™.
• Support Entuity partners and resellers through content creation, collateral management, lead generation, and joint marketing initiatives.
• Experience working with AI-based platforms and LLMs for support with Chatbots & Virtual Assistants, Content Generation, Text Summarization, Semantic Search & Analysis.
• Direct experience supporting sales teams, business development representatives, or channel partners/resellers.
• Familiarity with competitive analysis and market research.