Specialist, Product Marketing

About the role

The Specialist, Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions, Consumer Activation, Brand Building Events (BBE), and Athlete Celebration plans to drive business growth. This role will be responsible for providing guidance to ensure all campaigns are developed efficiently and effectively to grow brand love, relevance, and consumption.

Responsibilities

• Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.
• Work closely with the Sr. Manager, Product Marketing by developing and executing Occasions, Consumer Activation, BBE, and Athlete Celebration Campaigns and Limited Edition Pack Marketing plans that ladder into the National Brand Calendar (National Pillars, Regional Campaigns, Micro Campaigns and Big Moments).
• Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.
• Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement.
• Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan.
• Collaborate with Global counterparts to ensure Occasion, Consumer Activation, BBE, and Athlete Celebration strategy and process cohesion, alignment on best practices, and adherence to Global brand standards.
• Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity.
• Support the company’s Occasions, Consumer Activation, BBE, and Athlete Celebration marketing strategy by identifying key consumer touchpoints where the brand and product can play a meaningful role, and help translate those priorities into clear activation plans.
• Remain agile and proactive in a fast-paced environment, effectively prioritizing Occasions, playgrounds, big moments, micro campaigns, limited edition pack requests, and ad hoc needs from planning through execution.
• Collaborate with Insights, Marketing and Sales to activate across dayparts and channels. Support new consumption opportunities by bringing occasion-based thinking into campaign planning and execution where applicable. Ensure all initiatives align with consumer behaviors, lead with ownability, and deliver relevance throughout the full year.
• Help develop tools and frameworks that support impactful execution and consumer engagement across priority touchpoints. Partner with Sales to support occasion-based distribution efforts that grow horizontal and vertical distribution in key retailers and help turn brand awareness into brand love, relevance, and consumption.
• Lead the development and execution of integrated, consumer-facing marketing campaigns, including brief development, creative execution, and performance analysis. Ensure all campaigns leverage distinctive, ownable brand assets that fuel engagement and deliver measurable results.
• Drive creative innovation by pushing boundaries in concepting and activation to develop breakthrough campaigns that inspire consumers and elevate our brand. Ensure consistency across key consumer touchpoints including digital, retail, experiential, shopper, and media channels. Ensure campaign cohesion by delivering processes, toolkits, frameworks, and messaging that ensure seamless execution across all levels.
• Cross-functional leadership & collaboration: Establish and maintain strong cross-functional relationships with key partners across Marketing, Sales, Media, and Regional teams to ensure strategic alignment and operational excellence. Successfully develop and launch all National and Regional campaigns, including project management, creative development, campaign execution, measurement, and optimization. Ensure cross-functional integration by creating and updating frameworks that streamline execution across teams and drive operational excellence. Adapt National brand marketing plans to Regional and customer-specific needs while maintaining brand integrity and consistency. Manage relationships with global stakeholders by providing U.S. insights, supporting global planning processes, and ensuring U.S. execution reflects global standards while meeting local market needs. Foster a culture of creativity, collaboration, accountability, and consumer obsession that drives high performance and continuous learning.

Qualifications

• 2+ years of consumer goods industry experience with exposure to retailers
• Strong project management skills, process orientation and experience bringing complex, multi-faceted programs to life
• Proven ability to manage complex timelines and lead cross-functional projects
• Advanced proficiency in Microsoft Excel, Outlook, and PowerPoint
• Creative mind, not afraid to question and improve the “status quo”
• Ability to navigate throughout a highly matrixed organization
• Strong conceptual thinking and design critiquing skills
• Liver and represent the Red Bull Brand
• Bachelor's degree or equivalent work experience

Preferred Experience

• Experience working with Agencies or Production suppliers preferred
• Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement