DirectJobHub
Jobs · Marketing · Texas

Product Marketing Specialist - Lead

Sprinklr · Austin, TX · 2 wk ago
Marketing$121k–$201k/yrFull-time

About the role

As Product Marketing Specialist – Lead for Sprinklr AI & Platform, you will own the cross-suite AI narrative that ties together Sprinklr's Marketing, Voice of Customer (VoC), and Service product lines into a unified, compelling platform story. Based in the US and embedded within the Product Marketing Center of Excellence (CoE), you will be the go-to expert on how Sprinklr's AI capabilities differentiate the platform across all three suites – ensuring that AI is positioned as a first-class citizen across every product, every buyer conversation, and every market touchpoint.

Responsibilities

  • Own the Sprinklr AI & Platform Narrative: Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites

  • Define how Sprinklr's AI capabilities are positioned as platform-wide differentiators – not just product features

  • Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders)

  • Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communications

  • Continuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption

  • Work closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy

  • Identify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights

  • Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions

  • Act as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioning

  • Support GTM strategy for AI-specific launches (e.g., new AI Agents, Copilot capabilities, platform AI enhancements) in coordination with suite PMMs

  • Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions

  • Build AI-focused sales plays that help field teams lead with AI as a platform differentiator

  • Partner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional markets

  • Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites

  • Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content – POVs, whitepapers, blogs, webinar briefs

  • Track and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities? Where does Sprinklr differentiate?

  • Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay ahead

  • Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC)

  • Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadership

  • Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks

  • Create L1-L3 AI enablement content – executive-level narratives for C-suite conversations, technical deep dives for AI Architects and platform evaluators

  • Own AI-specific website messaging strategy and ensure platform AI capabilities are prominently and compellingly positioned

  • Build demo libraries showcasing AI Agents and Copilots in action across Marketing, VoC, and Service scenarios

Requirements

  • 5–8 years of experience in Product Marketing, Technical Marketing, or a closely related role with a strong focus on AI, ML, or AI-native SaaS platforms

  • AI background – Deep understanding of modern AI architectures and ability to translate them into market-facing narratives

  • B2B SaaS experience – Prior experience marketing enterprise SaaS products, ideally in CX, marketing technology, or AI-powered platforms

  • Strong cross-functional collaboration skills – Comfortable working alongside multiple Product Marketing Managers/ leads and aligning on shared narratives without formal authority

  • Exceptional storytelling skills – Ability to make complex AI concepts accessible and compelling for both technical and business audiences

  • Analytical and data-driven – Uses market research, competitive intelligence, and win/loss data to inform positioning decisions

  • Proficient in agentic frameworks, with the ability to apply them to automate work and improve team-wide efficiency

Qualifications

  • Deep understanding of modern AI architectures and ability to translate them into market-facing narratives

  • Prior experience marketing enterprise SaaS products, ideally in CX, marketing technology, or AI-powered platforms

  • Comfortable working alongside multiple Product Marketing Managers/ leads and aligning on shared narratives without formal authority

  • Ability to make complex AI concepts accessible and compelling for both technical and business audiences

  • Uses market research, competitive intelligence, and win/loss data to inform positioning decisions

  • Proficient in agentic frameworks, with the ability to apply them to automate work and improve team-wide efficiency

Skills

  • Strong cross-functional collaboration skills

  • Exceptional storytelling skills

  • Analytical and data-driven

  • Proficient in agentic frameworks

Benefits

At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.

US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

Similar jobs