Lead Specialist, Product Marketing

About the role

The GMSL (Gigabit Multimedia Serial Link) group within Analog Devices is responsible for pioneering high-speed connectivity solutions for the automotive, industrial, and consumer electronics industries. We provide solutions that enable video, data, and audio transmission over a single cable, simplifying designs and enhancing the overall performance and reliability of electronic systems.

Responsibilities

• Conduct in-depth market research and analysis to understand customer needs, industry trends, and competitive landscape to inform product positioning and messaging.
• Develop and implement marketing strategies and plans to support the growth of GMSL products and solutions, ensuring alignment with overall company goals and objectives.
• Identify and investigate new or emerging markets and applications to extend SAM and drive future growth.
• Build and maintain relationships with key customers and partners in automotive market segment in your region, acting as a trusted advisor to understand their challenges and develop solutions.
• Define and communicate the value proposition of GMSL solutions, ensuring clear and effective messaging that resonates with target audiences.
• Lead go-to-market planning and execution for new product launches, define pricing strategies by collaborating with cross-functional teams (sales, engineering, and product management) to ensure successful market entry.
• Provide sales teams with the tools, training, and collateral they need to effectively sell GMSL products and solutions. Work closely with sales leadership to identify and capitalize on sales opportunities.
• Drive go-to-market strategies, RFIs / RFPs / RFQs and execute design win plans.
• Enhance brand visibility for GMSL solutions through digital marketing, industry events, trade shows, webinars, and other marketing channels.
• Monitor and report on the performance of marketing programs and initiatives, using data and insights to continually optimize and improve effectiveness.
• Support leadership team in forecast and business reporting.
• Work closely with product management, engineering, sales, and other internal teams to ensure seamless alignment and execution of marketing initiatives.

Requirements

• Minimum Master’s Degree in Electrical Engineering or Master’s in Business Administration with engineering background or equivalent
• 2+ years of experience in related product marketing, applications, strategic marketing, or business development role, ideally within the semiconductor, electronics, or technology industries.
• Experience with articulating technical concepts and value propositions to customers and discussing system requirements.
• Demonstrate leadership skills and self-starter mindset to drive new businesses.
• Ability to work across a large organization and diverse teams.
• Strong interpersonal and presentation skills.
• Ability to travel for customer and partner meetings as required.

Beneficial skills

• Demonstrate strong business acumens with awareness of best marketing, research, and business planning practices.
• Strong knowledge of GMSL technology, high-speed Automotive connectivity, Consumer Video, Vehicle E/E architecture, and Infotainment systems in cars.
• Experience with Go-to-Market strategies and brand building.
• Track record of working cross functionally with business units, digital/ecommerce, ecosystem partners and sales.