Product Marketing Specialist, CE Service

About Us Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers. Job Purpose The Product Marketing Specialist develops and implements customer driven products and marketing strategies to support the growth of a product family or brand. Key Responsibilities Educate dealers and internal CNH stakeholders on Construction Equipment Customer Value Solutions offerings, including:ProCare EvolutionPlanned Maintenance AgreementsConnected and Non-Connected Services including Inspections and Other Related ServicesUsed Equipment PMA offeringsFuture customer support programsPromote and support dealer adoption of PMA and Connected Services programs to achieve contract sales, attachment rate, and customer retention objectives.Identify gaps in machine coverage, service offerings, and dealer capabilities and work cross-functionally to develop new solutions and business opportunities.Develop and deliver dealer training through one-on-one coaching, webinars, regional meetings, dealer events, and in-person presentations.Create and maintain dealer-facing sales tools, training materials, marketing collateral, and best practices that simplify the quoting and sales process.Serve as the voice of the dealer by gathering feedback on current programs, systems, and processes and communicating opportunities for improvement to business, service, digital, and development teams.Collaborate with IT, Connected and Non-Connected Services, Service Operations, Warranty, Parts Marketing, Product Management, and Digital teams to improve dealer and customer experience.Support the development, testing, implementation, and rollout of new PMA, Connected and Non-Connected Services, and customer lifecycle management solutions.Monitor program performance and leverage reporting, KPIs, and dealer feedback to drive continuous improvement in quoting activity, conversion rates, contract attachment, renewal performance, and customer retention.Help simplify and improve dealer-facing systems and processes to reduce administrative burden and increase program utilization.Analyze market trends, dealer adoption metrics, and competitive offerings to identify opportunities for portfolio growth and enhanced customer value.Support strategic initiatives that integrate PMA, machine inspections, connected and non-connected services, and equipment lifecycle management into a complete customer support ecosystem. Experience Required Bachelor's degree in Marketing, Engineering, or other relevant degree.Minmum of 8 years in marketing, Engineering, or other relevant experienceMust be willing to travel up to 50% Preferred Qualifications Experience working with construction machine control is preferred. Pay Transparency The annual salary for this role is USD $106,725.00 - $163,645.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.) What We Offer We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. Benefits At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including: Flexible work arrangementsSavings & Retirement benefitsTuition reimbursementParental leaveAdoption assistanceFertility & Family building supportEmployee Assistance Programs Charitable contribution matching and Volunteer Time Off Click here to learn more about our benefits offerings! (US only) US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here. Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation. If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.