PRODUCT MARKETING SPECIALIST, CE SERVICE

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people—and they are possible thanks to people like you.

About the role

The Product Marketing Specialist develops and implements customer-driven products and marketing strategies to support the growth of a product family or brand.

Responsibilities

• Educate dealers and internal CNH stakeholders on Construction Equipment Customer Value Solutions offerings, including:
  • ProCare Evolution
  • Planned Maintenance Agreements
  • Connected and Non-Connected Services including Inspections and Other Related Services
  • Used Equipment PMA offerings
  • Future customer support programs
• Promote and support dealer adoption of PMA and Connected Services programs to achieve contract sales, attachment rate, and customer retention objectives.
• Identify gaps in machine coverage, service offerings, and dealer capabilities and work cross-functionally to develop new solutions and business opportunities.
• Develop and deliver dealer training through one-on-one coaching, webinars, regional meetings, dealer events, and in-person presentations.
• Create and maintain dealer-facing sales tools, training materials, marketing collateral, and best practices that simplify the quoting and sales process.
• Serve as the voice of the dealer by gathering feedback on current programs, systems, and processes and communicating opportunities for improvement to business, service, digital, and development teams.
• Collaborate with IT, Connected and Non-Connected Services, Service Operations, Warranty, Parts Marketing, Product Management, and Digital teams to improve dealer and customer experience.
• Support the development, testing, implementation, and rollout of new PMA, Connected and Non-Connected Services, and customer lifecycle management solutions.
• Monitor program performance and leverage reporting, KPIs, and dealer feedback to drive continuous improvement in quoting activity, conversion rates, contract attachment, renewal performance, and customer retention.
• Help simplify and improve dealer-facing systems and processes to reduce administrative burden and increase program utilization.
• Analyze market trends, dealer adoption metrics, and competitive offerings to identify opportunities for portfolio growth and enhanced customer value.
• Support strategic initiatives that integrate PMA, machine inspections, connected and non-connected services, and equipment lifecycle management into a complete customer support ecosystem.

Requirements

• Bachelor's degree in Marketing, Engineering, or other relevant degree.
• Minimum of 8 years in marketing, Engineering, or other relevant experience.
• Must be willing to travel up to 50%.

Preferred Qualifications

• Experience working with construction machine control is preferred.

Pay

The annual salary for this role is USD $106,725.00 - $163,645.00 plus any applicable bonus. Actual salaries will vary and will be based on various factors, such as skill, experience, and qualification for the role.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

US applicants: Comprehensive benefits as listed above.