Product Marketing Specialist

About the role

Vermont Information Processing (VIP) is a leading technology platform serving the beverage alcohol industry, powering the operations of suppliers, distributors, and retailers. The marketing team drives the revenue growth that fuels everything we build. This role sits at the intersection of marketing execution and commercial impact. You will join a growing Product Marketing team, owning messaging for core solutions, informing go‑to‑market plans, and collaborating directly with product leaders to shape the future roadmap and vision of our software. You will support the full product marketing lifecycle—from messaging and positioning to launch execution and sales enablement—working closely with product, sales, and demand generation to ensure every release creates commercial momentum.

Responsibilities

• Support the development of positioning and messaging for VIP's product portfolio, including AI‑driven features, supplier tools, and distributor solutions
• Create sales enablement content — battlecards, objection handling, feature one‑pagers — that helps reps win competitive deals
• Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
• Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
• Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
• Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
• Partner with demand gen to develop campaign messaging for product‑led campaigns
• Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel
• Write customer newsletters, blogs, white papers, and other lead‑gen content as needed
• Contribute to reducing sales cycle length, improving product adoption rates, increasing win rates in competitive deals, and driving pipeline contribution from product‑led campaigns

Qualifications

• 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS
• Bachelor's degree in marketing, business, communications, or related field
• Strong writing skills with the ability to translate technical features into buyer‑facing value
• Analytical mindset — comfortable using data to test messaging and measure launch performance
• Experience working cross‑functionally with product, sales, and marketing teams
• Familiarity with the beverage alcohol industry or three‑tier distribution a plus
• Experience automating workflows and leveraging AI to streamline GTM processes is a major plus
• Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred

Benefits

• Health Insurance
• Vision and Dental
• Expense Reimbursement
• 401k Match & Employer Contributions
• Life and Disability Insurance
• Health Savings and Flexible Spending Accounts
• Paid Parental Leave
• Discounted Gym Memberships
• Combined Time Off and Floating Holidays
• Flex and Hybrid Schedules
• On‑site Child Care Center (VT)
• On‑site Fitness Center (VT)
• On‑site Health Clinic (VT)

Pay

Annual Compensation: $76,000 - $86,000. Compensation is based on a variety of factors including skills, experience, and industry background.

Schedule

Position Type: Full time, Hybrid (3 Days on‑site in Colchester, VT)