Product Marketing Spec
PharMerica · Louisville, KY · Yesterday
MarketingFull-time
Our Company PharMerica Overview PharMerica, a part of Brightspring Health Services, is a long‑term care pharmacy services provider that supplies medications, clinical support, and pharmacy management to healthcare organizations across the United States. We are a non-retail pharmacy that focuses on providing exceptional customer service and meeting the pharmacy needs for hospitals, rehabilitation facilities, long-term acute care centers, and other specialized care centers nationwide. Our organization is in high growth mode, which can provide opportunities for advancement for individuals looking for career progression! The Product Marketing Specialist supports the execution of go ‑ to ‑ market initiatives across business lines, products, and services. This role is responsible for developing content, supporting sales enablement materials, resident engagement materials, and assisting with campaign and competitive analysis efforts. This position plays a key role in translating product marketing strategy into clear, compelling outputs — bringing messaging and value stories to life across content and sales materials. This role supports product marketing strategy through execution and content development, rather than owning strategy or positioning. The ideal candidate will bring 2–3 years of marketing experience, preferably with a background in product marketing, healthcare, or B2B industries, and experience supporting sales teams through marketing materials is highly desirable. Benefits and perks for You! Medical, Dental, Vision insurance Health Savings & Flexible Spending Accounts (up to $5,000 for childcare) Tuition discounts & reimbursement 401(k) Company Paid Time Off* Shift Differential DailyPay Pet Insurance Employee wellness and discount programs Benefits may vary by employment status Responsibilities Content Creation & Messaging Execution Develops blogs, articles, case studies, testimonials, and website contentTranslates messaging into clear, audience-ready contentEnsures alignment with brand and differentiationPartners with Product Marketing and Creative teams Sales Enablement Content SupportCreates sales decks, brochures, and one-pagersSupports competitive summaries and RFP contentEnsures usability for sales teamsIncorporates field feedback Resident Engagement & Enablement SupportDevelops resident-facing and community materialsCreates educational and service contentEnsures clarity for non-clinical audiencesPartners with operations and account teamsMaintains and update engagement materials Events & Thought Leadership SupportAssists with presentations and speaking submissionsSupports webinars and CEU contentPrepares event materials Competitive Intelligence SupportGathers insights from Sales and Account ManagementCreates basic competitive summariesMaintains updated materials Go-to-Market SupportSupports campaign execution and asset creationAssists with messaging and email draftsAligns with Demand Gen and Digital teamsMaintains messaging consistency Cross-Functional CollaborationCoordinates across Product Marketing, Sales, and Creative teamsManages timelines and deliverablesCommunicates project updatesSupports multiple workstreams Qualifications Bachelor’s Degree required2–3 years of marketing experience; strong writing skills; ability to translate complex topics; strong communication and organization requiredExposure to product marketing, healthcare, or B2B environments; experience with sales materials preferred About Our Line Of Business PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com . Follow us on Facebook , Twitter , and LinkedIn .