Product Marketing

About the role

This is an opportunity to define messaging from the ground up, work directly with product and leadership, and have a real impact on how we grow.

Responsibilities

• Own messaging and positioning
• Define how we talk about Notch across the company, from high-level narrative to specific use cases.
• Turn complex product capabilities into simple, compelling messaging and continuously refine it based on market feedback.
• Drive sales enablement
• Create decks, one-pagers, battlecards, and other materials that help the team sell more effectively.
• Partner closely with sales to understand what’s landing and where messaging needs to improve.
• Understand the market and competition
• Track competitors, category shifts, and market trends to sharpen our positioning.
• Help the team clearly understand where we win and how we differentiate.
• Own customer insights and storytelling
• Gather customer feedback and turn it into strong case studies, proof points, and narratives.
• Make sure the voice of the customer is reflected across everything we communicate.
• Support product launches and GTM execution
• Partner with product and marketing to bring new features and capabilities to market.
• Help define launch messaging, rollout plans, and the content needed to support each launch.
• Get deep in the product
• Build a strong understanding of the product, how customers use it, and what matters most to them.
• Help create product demos, use case flows, and messaging that connects product value to real customer needs.
• Collaborate across teams
• Work closely with leadership, product, design, sales, and external agencies to keep messaging aligned across every touchpoint.

Requirements

• 2-5 years of experience in product marketing or a related role such as growth, strategy, product, or GTM
• Experience at a B2B tech company, ideally in a startup or high-growth environment
• Strong writing and communication skills with the ability to make complex ideas feel clear and compelling
• Ability to operate both strategically and executionally
• Comfort working cross-functionally and managing multiple stakeholders
• Strong curiosity about products, customers, and markets
• A hands-on mindset and willingness to build from scratch

Qualifications

• Experience selling into financial services, insurance, or other regulated industries
• Experience working with agencies or external partners
• Familiarity with sales-led or hybrid GTM motions
• Experience turning customer and market insights into strong messaging and enablement
• Comfort working closely with founders or senior leadership

Skills

• Strong writing and communication skills
• Ability to operate both strategically and executionally
• Comfort working cross-functionally and managing multiple stakeholders
• Strong curiosity about products, customers, and markets
• A hands-on mindset and willingness to build from scratch

Benefits

• Compensation: $115,000-$175,000 base salary, depending on experience, plus equity and benefits.

Pay

• $115,000-$175,000 base salary, depending on experience, plus equity and benefits.

Schedule

• Flexible schedule to accommodate the fast-paced nature of the startup environment.