Product Marketing- Shipping

About the role

eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategy for the shipping experience on eBay for both buyers and sellers. This is a unique opportunity to become an integral part of the eBay Product Marketing team working with the product and commercial teams focused on improving the shipping experience for eBay’s sellers and buyers.

Responsibilities

• Responsible for the product value proposition narrative, messaging, and go-to-market strategy for the shipping experience on eBay for both buyers and sellers, ensuring customer success on the platform.
• Approach go-to-market in a holistic manner to ensure customers receive relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement.
• Track customer engagement, product adoption, and business success.
• Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion.
• Improve the value proposition by using the voice of the customer to optimize product marketing messaging and to provide advise on product recommendations.
• Establish success metrics, and monitor progress towards objectives for product launches and the growth of existing products or services in the market.
• Build scalable GTM frameworks, playbooks, and GenAI workflows, improving speed, consistency, and decision quality while keeping the customer journey at the center of every program.
• Codify findings from each rotation, crafting reusable templates and tools that can be adopted by vertical PMMs or automated through AI solutions.

Requirements

• 5+ years of experience in product marketing, with at least 3 years leading company wide initiatives.
• Strong track record of developing product and go to market strategies at ecommerce companies or within seller-focused organizations at e-commerce companies.
• Demonstrated history of encouraging creativity, delivering projects with outstanding quality.
• Success working collaboratively with cross-functional teams and excellent communication skills.
• Strong data analysis skills and experience with customer research techniques.

Qualifications

• Experience with small and medium sized businesses as well as B2C or C2C ecommerce marketplaces preferred.