Product Marketing, Orchestration Products

What You'll Do

• Lead flagship product launches - Own positioning, messaging, and go-to-market execution for Clay's Orchestration products, partnering closely with Product to bring new capabilities to market
• Build the orchestration narrative - Translate individual product launches into a cohesive story about how Clay's orchestration capabilities power end-to-end GTM workflows
• Drive product adoption - Develop the campaigns, assets, and lifecycle programs that move customers from awareness to active usage of new capabilities
• Partner with product on readiness - Collaborate with Product and Engineering on launch readiness, pricing, and packaging decisions, bringing the GTM perspective into product development
• Translate technical capabilities to GTM audiences - Work fluently with Engineering, Product, and Design to deeply understand new capabilities, then translate them into clear value props for sales and customer-facing teams
• Shape positioning across the orchestration product area - Develop mental models and frameworks that help customers understand the power and simplicity of building on Clay
• Bring product feedback back to EPD - Surface insights from launches, customer conversations, and adoption data to influence the product roadmap
• Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

What You'll Bring

• 8+ years of professional experience, 5+ years in product marketing at B2B SaaS companies
• Track record of launching flagship products that drove meaningful GTM impact, ideally across both sales-led and product-led motions
• Nice-to-have: Experience marketing workflow or data orchestration tools
• Cross-functional experience with topics like product readiness, pricing, and packaging
• Excellent positioning and messaging craft, with the ability to translate technical capabilities into clear, compelling narratives for GTM audiences
• Comfort partnering with technical counterparts in Engineering and Product, and translating their work for Sales and customer-facing teams
• Experience owning a defined product area and speaking to its interconnectedness with the broader platform
• Either prior people management experience, or a clear path to growing into a management role within Clay's expanding Product Marketing team