Product Marketing Manager (Science)

Job Responsibilities

• Develop and refine product positioning, value propositions, and key differentiators using voice-of-customer (VOC), market, competitive, and product research.
• Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer-facing communications.
• Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy.
• Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K-12 education space.
• Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders.
• Build and maintain the competitive matrix and landscape analysis resources.
• Create and maintain enablement tools (e.g., messaging guides, pitch decks, demo scripts, playbooks, one-pagers, battlecards, FAQs).
• Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness.
• Upload and maintain Product Marketing assets in Highspot and support internal training sessions.
• Define and lead annual product marketing plan for assigned products or portfolio.
• Develop GTM plans and support ongoing customer communications (e.g., IPNs, Pendo announcements, emails) in partnership with Growth & Demand.
• Collaborate with Lifecycle Marketing, UX, Product Management, and Product Marketing on monthly communication strategies that aid user experience.
• Track performance via dashboards/reports; communicate impact on bookings, revenue, acquisition, and retention.
• Support campaign planning and strategy.
• Contribute to campaign briefs, audience targeting, and messaging inputs; ensure Product Marketing goals are reflected in assets and metrics.
• Build connected relationships across Product, Enablement, Sales, Customer Success, and Marketing.
• Participate in regular planning and shareouts to keep teams aligned on priorities, timelines, and launch readiness.
• Ensure alignment between product strategy and GTM teams by streamlining communication of roadmap updates across Marketing, Enablement, Support, and Sales.

Job Requirements

• Bachelor's degree in marketing, business, communications, or related field.
• 3–5+ years in product marketing, marketing, or product management (K-12 education technology and K-12 Science knowledge highly preferred).
• Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions.
• Strong written and verbal communication; ability to translate complex product and research data into clear, audience-focused messaging.
• Highly organized and detail-oriented with strong project management skills; comfortable in fast-paced environments.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools).