Product Marketing Manager

About the role

We're seeking a driven and experienced Product Marketing Manager to join our team in Santa Clara, CA.

Responsibilities

• Develop clear, differentiated positioning for Dexmate's products
• Translate complex technical capabilities into compelling, customer-facing value propositions
• Define the Ideal Customer Profile (ICP) and key use cases across target industries
• Lead product launches and end-to-end GTM planning
• Partner cross-functionally with Product, Sales, and Leadership to ensure alignment
• Develop industry-specific messaging tailored to key verticals
• Create high-impact sales materials that drive deal success, including:
• Pitch decks
• One-pagers
• ROI calculators
• Competitive battlecards
• Define and prioritize content needed to support the full customer journey, including:
• Case studies
• Demo narratives
• Technical explainers
• Ensure all content aligns with GTM priorities and contributes to pipeline goals

Requirements

• 4–8+ years of product marketing experience in B2B enterprise software, robotics, AI/ML, developer ecosystems, or hardware–software platforms
• Strong technical aptitude, with the ability to understand and communicate complex robotics and AI concepts
• Proven ability to translate complex technical concepts into clear, compelling customer-facing messaging
• Experience owning or contributing to go-to-market (GTM) strategy and product launches
• Excellent cross-functional collaboration skills, with experience partnering closely with Product, Engineering, and Sales teams
• Strong communication and storytelling skills, both written and verbal
• Self-starter with the ability to thrive in a fast-paced, ambiguous startup environment

Qualifications

• Experience in robotics, automation, or industrial technology
• Experience working with highly technical products and engineering teams
• Familiarity with long enterprise sales cycles and complex buying processes
• Experience developing sales enablement materials and customer-facing content