Product Marketing Manager

JOB RESPONSIBILITY

• Be the connective tissue between Product and Operations teams to lead the development and delivery of awareness and enablement programs that drive agent success and platform adoption.
• Partner with Product and Operations stakeholders to develop and execute go-to-market strategies aligned to product release schedules and regional priorities.
• Lead the conception, design, and optimization of go-to-market strategies and campaigns that drive engagement with new and existing products and features.
• Create compelling marketing collateral and enablement materials, including solution overviews, playbooks, best practice documentation, and educational content.
• Facilitate training and enablement initiatives that help internal teams and agents understand the value of technology, workflows, and platform capabilities.
• Maintain structured feedback mechanisms to identify adoption challenges, prioritize improvements, and advocate for new or enhanced products and features.
• Partner with M&A Integration and Product teams to support the onboarding and adoption of technology for newly acquired brokerages, aligned to integration timelines.
• Contribute to go-to-market and enablement strategies that support brokerage transitions, ensuring agents and staff understand platform value, workflows, and changes during periods of integration.
• Develop and adapt messaging, training materials, and collateral for multi-brand environments, balancing platform consistency with the individuality and identity of acquired brokerages.
• Support the tracking of adoption, engagement, and feedback across newly onboarded brokerages to inform ongoing enablement strategies and platform improvements.

EXPERIENCE

• Bachelor’s degree or equivalent work experience.
• 3-5 years of experience in a similar role, preferably in Product Marketing, Enablement, or Go-to-Market at a B2B or B2B2C Real Estate, SaaS, or AdTech company.
• Outstanding written and verbal communication skills, with the ability to tailor messaging for different audiences and levels of the organization.
• Strong organizational, project management, and problem-solving skills, with the ability to manage multiple initiatives in a fast-paced, evolving environment.
• Experience working with data and analytics to inform decisions and measure adoption and engagement.
• Demonstrated experience facilitating live training or enablement sessions for internal and external audiences, with the ability to clearly communicate product value propositions and workflows.
• High comfort level operating with partial information and navigating ambiguity.
• Excellent verbal and written English communication skills.
• Initiative and drive to do great things.

PREFERRED QUALIFICATIONS

• Prior experience supporting M&A initiatives, brokerage transitions, or large-scale platform onboarding efforts.
• Experience supporting regional or national go-to-market activities for platform or workflow-based products.
• Experience working within multi-brand or global organizations, balancing platform unification with brand individuality.

ABOUT THE COMPANY/BENEFITS

Plan A Technologies is an American software development and technology advisory firm that brings top-tier engineering talent to clients around the world. Our software engineers tackle custom product development projects, staff augmentation, major integrations and upgrades, and much more. The team is far more hands-on than the giant outsourcing shops, but still big enough to handle major enterprise clients.

Read more about us here: www.PlanAtechnologies.com.

Location: Work From Home 100% of the time, or come in to one of our global offices. Up to you.

Great colleagues and an upbeat work environment: You'll join an excellent team of supportive engineers and project managers who work hard but don't ever compete with each other.

Benefits: Vacation, Brand New Laptop, and More: You’ll get a generous vacation schedule, and other goodies.